Marketing ManagerHead
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موقع الوظيفة:
الراتب شهرياً:
تاريخ النشر:
نُشرت قبل 3 يوم
عدد الوظائف الشاغرة:
1 عدد الوظائف الشاغرة
ملخص الوظيفة
Key Responsibilities
Brand Repositioning & Strategy
Develop and execute a comprehensive brand repositioning strategy aligned with the client’s market audience and business objectives.
Strengthen brand visibility messaging and digital presence across all platforms.
Analyze competitor positioning and identify opportunities to differentiate and elevate the brand.
Website Management & Digital Control
Own and manage the client’s website performance content structure and user experience.
Ensure seamless integration and control of SCM SEO CRM and CRS systems.
Continuously optimize website journeys to support lead capture and conversions.
SEO & Search Capture Leadership
Plan and execute advanced SEO strategies (technical on-page and off-page).
Ensure the brand ranks at the top of search results for priority keywords and services.
Monitor rankings traffic and performance metrics to drive continuous improvement.
Lead Generation & Conversion Optimization
Capture structure and manage lead generation data from the website.
Convert website traffic into qualified leads through conversion rate optimization (CRO).
Align digital funnels with CRM and sales teams to ensure lead follow-up and closure.
Media Planning & Performance Marketing
Develop and manage a comprehensive media plan across search display social and retargeting platforms.
Optimize media spend to maximize reach lead quality and ROI.
Track campaign effectiveness and refine strategies based on performance data.
Data Analytics & Reporting
Track KPIs including search rankings traffic growth lead volume and conversion rates.
Provide regular performance reports and strategic insights to stakeholders.
Use data to continuously refine brand positioning and digital performance.
Key Outcomes
Strong and differentiated brand positioning
No. 1 search visibility for targeted keywords
Increased website traffic and qualified leads
Higher conversion rates from digital channels
Optimized digital ecosystem supporting business growth
Required Skills & Experience
Proven experience in brand repositioning and digital growth
Strong expertise in website management SEO and lead generation
Hands-on experience with CRM and marketing automation platforms
Solid understanding of media planning and performance marketing
Strong analytical and reporting skills
