Media Buying & Performance Marketing Specialist
ملخص الوظيفة
Middle East Mattress Factory is seeking a highly skilled Media Buying & Performance Marketing Specialist with 35 years of hands-on experience managing paid campaigns across major advertising platforms. The ideal candidate is data-driven strategic and capable of executing and optimizing campaigns that deliver measurable business results. This role requires a deep understanding of digital advertising audience targeting campaign analytics and SEO best practices.
Responsibilities
- Plan launch and manage paid advertising campaigns across all major platforms: Meta Google Ads X (Twitter) Snapchat TikTok and LinkedIn.
- Monitor daily performance adjust budgets refine audiences and optimize creatives to maximize ROI.
- Conduct A/B testing for ads audiences and landing pages to improve conversion rates and reduce acquisition costs.
- Analyze campaign data prepare performance reports and provide actionable insights for continuous improvement.
- Implement and maintain SEO strategies to enhance organic visibility and support paid efforts.
- Coordinate with internal teams to align marketing goals messaging and sales objectives.
- Track and measure KPIs including CPA ROAS CTR engagement and funnel conversion metrics.
- Stay updated on trends algorithm changes and new advertising opportunities across platforms.
- Manage remarketing retargeting and full-funnel performance strategies for Ecommerce and lead-generation campaigns.
Requirements
- 35 years of experience in media buying and performance marketing.
- Proven success managing paid campaigns across Meta Google Ads X Snapchat TikTok and LinkedIn.
- Strong working knowledge of SEO keyword strategy and on-page optimization.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Hands-on experience with tracking tools (Pixel GTM GA4) and attribution models.
- Ability to manage multiple campaigns simultaneously while meeting performance goals.
- Fluency in both Arabic and English preferred
- E-commerce and Social Media Agency experience strongly preferred.
- Case studies or examples of past successful campaigns.
- Any relevant certifications (optional but preferred).
Benefits
- Private Health Insurance
- Training & Development
- Performance Bonus
Required Experience:
IC
المهارات المطلوبة
عن الشركة
Middle East Mattress Factory as an operation licensee of Sealy Inc. in Saudi Arabia and the MENA region, is proud to present this exclusive high-end product in the Arab world. As a family owned company our history with Sealy goes back to 1990 as importer of Sealy, Crown Jewels and Ste ... اعرض المزيد