Keyword Research and Topic Identification
Conduct keyword research to identify search opportunities related to services products
and campaigns.
Understand search intent and organize keywords into logical content topics.
Identify gaps in existing website content and suggest new topics that can improve organic
reach.
Content Planning and Structuring
Prepare structured content outlines before writing.
Define the correct heading structure and logical flow of information.
Ensure each article or page clearly answers the users query.
SEO Content Writing
Write SEO-optimized blog posts service pages and website content.
Integrate keywords naturally without affecting readability.
Maintain clear language and structured formatting that supports search performance.
On-Page Optimization
Optimize titles meta descriptions and internal links.
Ensure proper use of headings and keyword placement.
Update existing pages when improvements are required.
Performance Review
Monitor organic traffic and keyword ranking changes.
Identify pages that require updates or optimization.
Adjust content based on feedback from Digital Marketing and SEO teams.
Requirements
Experience
24 years of experience in SEO content writing or digital content creation.
Experience working in a marketing or digital agency environment.
Experience creating content for GCC audiences is required.
Skills
Strong writing and editing skills in both Arabic and English.
Solid understanding of keyword research and on-page SEO principles.
Ability to structure long-form content clearly and logically.
Strong research skills and attention to detail.
Portfolio
A portfolio showing SEO-focused content across different industries or brands.
Strong Advantage
Experience writing for E-commerce businesses.
Familiarity with SEO tools such as Google Search Console Ahrefs or SEMrush