National Field Marketing Manager

National Field Marketing Strategy Vision & Portfolio

• Own the national direction of Field Marketing and its long-term evolution.
• Define and lead the national Field Marketing vision strategy and multi-year roadmap aligned with company priorities
• Translate global strategies into a clear national Field Marketing direction programs and ways of working
• Design and continuously evolve the Field Marketing ecosystem (Field Student Marketing regionalization models new structures cells capabilities)
• Own the national plans of Field Marketing initiatives and platforms
• Identify white spaces innovation opportunities and future capabilities
• Design pilot and scale ownable national moments platforms and IPs
• Ensure continuous evolution of Field Marketing based on trends learnings and consumer shifts

Holistic Business Ownership & Cross-Functional Leadership

• Ensure Field Marketing is embedded in business strategy not only execution.
• Lead the development of the national Field Marketing budget
• Own synchronization between Marketing Sales and Operations across all Program Fundamentals
• Act as the national Field Marketing strategic partner to Brand Sports Culture Communications RBMN Sales and Operations
• Co-create national priorities launches big moments and long-term platforms
• Ensure Field is embedded early in strategic planning and business discussions
• Represent Field Marketing in leadership forums business reviews and HQ alignment
• Drive Field Marketings contribution to brand health recruitment distribution and consumption occasions

Multi-Region Leadership Governance & Organization Design

• Build and lead a high-impact future-ready national Field organization.
• Lead coach and develop all Field Marketing Managers and national Field teams
• Build a strong regional leadership culture rooted in accountability creativity and collaboration
• Define clear roles responsibilities decision frameworks and ways of working
• Oversee territory design regionalization resourcing models and scalability frameworks
• Ensure consistency in national standards while protecting strong local empowerment and relevance
• Drive alignment performance management and governance across all Field regions

People Leadership Capability Building & Culture

• Create a high-performing organization and strong leadership pipeline.
• Build a high-performing national Field Marketing organization
• Own succession planning talent pipelines and future capability needs
• Oversee senior hiring decisions within Field Marketing
• Set standards for onboarding coaching development frameworks and performance management
• Personally coach Field leaders and act as a culture carrier of Red Bull values
• Foster engagement belonging leadership maturity and growth mindset across Field teams

Insights Intelligence & Performance Management

• Turn field intelligence into strategic advantage
• Own the national Field and Student Marketing insight system
• Ensure structured flow of consumer insights regional learning competition tracking and field intelligence
• Ensure all plans are built on deep consumer understanding data and learning agendas
• Drive excellence in KPIs business intelligence tools reporting systems and performance tracking
• Connect with global teams and other markets to exchange best practices
• Translate insights into strategic decisions innovation and capability building
• Position Field Marketing clearly through strong national reporting and business contribution narratives

Operational Excellence Financial Ownership & Sustainability

• Ensure scalable efficient and compliant national operations.
• Oversee national excellence across sampling strategy university frameworks operational models agencies and partnerships
• Drive continuous improvement of processes tools and Field infrastructure
• Ensure strong risk management compliance and operational sustainability
• Own the national Field Marketing budget and financial planning
• Ensure strong phasing forecasting and investment tracking
• Challenge ROI efficiency and effectiveness of Field investments
• Identify opportunities for scale synergies and long-term cost optimization

Qualifications :

Bachelors degree in marketing Business or a related field.
8 years of experience in Marketing Field Marketing or Brand Marketing within complex or multi-region organizations.
Proven experience leading multi-layered teams with a strong track record in people development coaching and succession planning.
Demonstrated success in building and scaling Field Marketing structures programs and ways of working.
Strong background in consumer-centric marketing brand activation and local market execution models.
Proven cross-functional leadership exposure across Marketing Sales Operations Finance and HR.
Strategic leadership capability with strong business planning prioritization and decision-making skills.
High-level stakeholder management and influence skills with the ability to align senior leadership and cross-functional partners.
Strong systems-thinking and insight-driven mindset with the ability to translate data and learnings into strategic direction.
Excellent communication and storytelling skills with the ability to operate both strategically and hands-on in a dynamic environment.

Remote Work :

No

Employment Type :

Full-time