Performance Marketing Lead

Were a global D2C brand house with a stronghold in lifestyle and jewelry. Weve built multiple category-defining brands with deep vertical integrationcontrolling everything from product to fulfillment.

As we scale aggressively across new markets and audiences were investing in a sharper faster and more experimental approach to performance marketingone that fuses data creative and smart tech to unlock new levels of profitable growth.

THE OPPORTUNITY

Were looking for a Performance Marketing Lead to own acquisition across paid media lead a high-performance team and partner deeply with creative tech and analytics to scale customer growth across channels.

This isnt a siloed PPC role. Its a high-leverage seat at the table where youll influence strategy messaging team structure and growth planning. Youll work in tight loops with creative and brand teams to test big ideas quicklyand kill what doesnt work even quicker.

Lead paid growth strategy across core and emerging channels

• Own the full-funnel acquisition roadmap across Meta Google and emerging platforms like TikTok and AppLovin
• Set budget allocation ROAS targets and test plans based on CAC and LTV performance
• Translate performance data into clear decisions across creative messaging and media mix

Drive performance through data iteration and experimentation

• Build a testing engine across audiences formats offers and creative angles
• Work closely with analysts to build dashboards interpret trends and extract insights
• Influence landing page and CRO strategy based on campaign performance (in collaboration with product and site teams)

Personally manage Google campaigns

• You will own Google hands-onstructure scaling retargeting creative rotation and budget pacing
• Youve managed high 6- or 7-figure monthly budgets and know how to scale without compromising ROAS

Use AI automation to scale smarter

• Leverage AI tools for creative ideation copywriting research and workflow optimization
• Build a faster leaner execution loop using automation and performance tooling

Lead and develop a lean performance team

• Manage a cross-functional team including performance marketers and an influencer marketing lead
• Set clear KPIs coaching cycles and accountability across all paid activity

Collaborate closely with brand creative tech and product teams to stay aligned and move fast

Requirements:

Must-Haves

• 4 years in performance marketing with direct hands-on Google Ads experience
• Track record of scaling campaigns across Google with high 6 or 7-figure monthly budgets
• Experience leading small performance teams and working cross-functionally
• Strong analytical chops (GA4 post-purchase data attribution logic etc.)
• Proven ability to translate data into creative strategy and actionable insights
• Comfort using and adapting AI tools in daily workflow
• High-level English written and spoken

Bonus Points For:

• Experience scaling across Meta TikTok YouTube AppLovin or other emerging platforms
• Background in D2C lifestyle fashion or jewelry
• Familiarity with UGC/influencer seeding and whitelisting strategy
• Experience in high-growth fast-iteration environments

WHY THIS ROLE MATTERS

• Youll own the most important revenue-driving engine in the company
• Youll work with real creative freedomtest quickly iterate fast and see results clearly
• Youll shape the growth stack from acquisition through retention