Market Development Senior Manager

Description -

The Market Development Senior Manager owns and leads the organizations market development strategy driving strong market positioning accelerated growth and measurable long-term business impact.

This role bridges Product Marketing and Sales translating complex technological capabilities into clear differentiated market value and scalable go-to-market execution.

The position oversees multiple strategic domains- Market Development Creative Hub and Sales Enablement- and ensures alignment across strategy messaging and field enablement to meet evolving customer and business needs. Operating in a highly matrixed environment the role partners closely with senior leadership and serves as a key driver of cross-functional execution.

Key Responsibilities

• Define and execute the end-to-end market development strategy aligned with business objectives portfolio priorities and growth targets

• Lead and scale three core functions: Market Development Creative Hub and Sales Enablement

• Develop clear value propositions positioning and messaging for complex products and solutions

• Generate actionable market insights competitive intelligence and customer understanding to influence portfolio strategy and business decisions

• Deliver high-impact sales enablement tools content and narratives that accelerate pipeline and revenue

• Drive cross-functional collaboration with Product Sales and Regional Marketing to ensure successful go-to-market execution

• Present strategies plans and performance outcomes to senior stakeholders and executive leadership with credibility and executive presence

• Translate strategy into execution through structured planning prioritization and measurable KPIs
  

Key Requirements

• 10 years of experience in Product Marketing Market Development or related strategic marketing roles

• Bachelors degree in Marketing Business or a related field (Engineering background advantage); MBA advantage

• Proven leadership experience managing managers and/or multiple functional domains

• Strong strategic analytical and data-driven mindset with the ability to translate market and customer insights into business impact

• Ability to simplify complex technologies into clear value propositions and go-to-market strategies

• Experience working effectively in matrixed cross-functional environments

• Track record of driving execution and delivering measurable results

• Excellent communication stakeholder management and executive presentation skills

• Willingness to travel as required
  

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal