Director of Marketing and CX (Retail)

Our mission is to Make Healthy Easy

Calos main model today is meal subscriptions but we believe that making healthy easy is not restricted to 1 model.

We saw that theres an opportunity in filling the gap in the retail space as theres no clear winner in the QSR space tackling the healthy segment.

About two years ago we launched our first Calo Cafe unit. Since then we launched more than 15 units in total and learned a lot about the space.

Today were convinced that theres room in the market for such concept and that we can scale it significantly in the next 3-5 years.

Calo Retail isnt just a café. Its a new kind of food experience where health meets speed style meets substance and the customer is never an afterthought.

Were not following the playbook were writing our own. And if youre reading this with a small smile and a big hell yes you might be exactly who we need.

Youre not here to do marketing.

Youre here to make people fall in love with walking into a Calo café. To turn our cafés into more than just places that serve great food into destinations people crave talk about and keep coming back to.

This role is for someone who isnt just excited by numbers or pixels but by the feel of a space the emotion behind a repeat visit and the moment a customer feels seen.

Youll be the architect of every touchpoint that connects our cafés to the world the buzz before the visit the magic in-store and the memory they take home.

What youll actually be doing:

• Build Local Love: Create and execute neighborhood-specific marketing that works from launch hype to long-term footfall word of mouth and loyalty.
• Lead With Strategy: Youll build and own a full-stack retail growth and CX strategy tied to real business goals: foot traffic conversion retention revenue.
• Bridge Online & Offline: Collaborate with digital product and brand teams to make the jump from scroll to store feel totally seamless.
• Craft Rituals: Make every café visit feel personal intentional and a little magical from the morning greeting to the playlist scent and lighting. Youre the guardian of the Calo café vibe.
• Curate Cravings: Oversee menu positioning and innovation offering people what they want and what they didnt even know they needed until they tasted it.
• Design with Data: Dont just feel the vibe measure it. Youll define track and act on CX metrics like NPS menu performance loyalty engagement and (yes) our signature Food Happiness Score.
• Gamify Loyalty (but keep it human): Lead the creation of a loyalty program that actually makes people feel appreciated not just manipulated by points.
• Own the Calendar & the Budget: From seasonal campaigns to surprise-and-delight moments youll build and own a marketing calendar that moves the needle and a budget that respects both ambition and ROI.
• Inspire & Equip the Team: Help the café teams live the brand through training storytelling recognition and a shared obsession with customer joy.
• Drive App Love: Strategize ways to get more people to download use and love the Calo app not because they have to but because it makes life better.
• Get the Data Without the Creepy: Dream up delightful consent-based ways to get to know our customers better their habits their tastes their quirks so we can serve them like no one else can.
• Pilot. Test. Scale. Repeat. Bring ideas to life quickly and leanly. Run small experiments learn fast then scale what works.
• Champion Feedback: Set up systems to capture insights across in-store and digital touchpoints then use them to make real-time improvements that the team can actually act on.
• Play with Space: Design the vibe. Not the architecture the feeling. Lighting signage sound flow. Its all part of the experience.
• Collaborate Hard: Work side-by-side with Ops Product Brand and Tech. Youll be in the room for key decisions not waiting for a brief to land in your inbox.

You might love this job if you

• Are a storyteller and strategist in one equally at home in a brainstorm or a performance dashboard.
• Have led marketing for a retail QSR hospitality or lifestyle brand and have the stories (and scars) to prove it.
• Care deeply about how people feel not just what they buy.
• Think like a founder: asking Whats the ROI and How does it feel in the same breath.
• Have built or led CX programs and see every thank you complaint or eye-roll as a gift.
• Love shaping things from scratch especially if it means challenging the usual way.
• Arent afraid to roll up your sleeves or say this isnt working lets pivot.
• Want to be part of a rebellion against generic retail and build something people actually miss when they move cities.

Advice on Applying

We get lots of candidates that apply or reach out and were always humbled by the interest. Its impossible for us to know whos a killer candidate and who isnt from a black & white A4. If you put more effort in your application youd get more of our attention.

Try recording a 3 minute video telling us why youd be a great fit for the role upload it on YouTube and make it unlisted and share the link in your application.