Marketing ManagerHead

Key Responsibilities

Brand Repositioning & Strategy

• Develop and execute a comprehensive brand repositioning strategy aligned with the client’s market audience and business objectives.

• Strengthen brand visibility messaging and digital presence across all platforms.

• Analyze competitor positioning and identify opportunities to differentiate and elevate the brand.

Website Management & Digital Control

• Own and manage the client’s website performance content structure and user experience.

• Ensure seamless integration and control of SCM SEO CRM and CRS systems.

• Continuously optimize website journeys to support lead capture and conversions.

SEO & Search Capture Leadership

• Plan and execute advanced SEO strategies (technical on-page and off-page).

• Ensure the brand ranks at the top of search results for priority keywords and services.

• Monitor rankings traffic and performance metrics to drive continuous improvement.

Lead Generation & Conversion Optimization

• Capture structure and manage lead generation data from the website.

• Convert website traffic into qualified leads through conversion rate optimization (CRO).

• Align digital funnels with CRM and sales teams to ensure lead follow-up and closure.

Media Planning & Performance Marketing

• Develop and manage a comprehensive media plan across search display social and retargeting platforms.

• Optimize media spend to maximize reach lead quality and ROI.

• Track campaign effectiveness and refine strategies based on performance data.

Data Analytics & Reporting

• Track KPIs including search rankings traffic growth lead volume and conversion rates.

• Provide regular performance reports and strategic insights to stakeholders.

• Use data to continuously refine brand positioning and digital performance.

Key Outcomes

• Strong and differentiated brand positioning

• No. 1 search visibility for targeted keywords

• Increased website traffic and qualified leads

• Higher conversion rates from digital channels

• Optimized digital ecosystem supporting business growth

Required Skills & Experience

• Proven experience in brand repositioning and digital growth

• Strong expertise in website management SEO and lead generation

• Hands-on experience with CRM and marketing automation platforms

• Solid understanding of media planning and performance marketing

• Strong analytical and reporting skills