Senior Digital Marketing Executive

This role is based in our Cairo Festival City Business Park New Cairo Cairo Egypt office.

Reports to: Digital Marketing Manager

The Role

We are seeking a Senior Digital Marketing Executive Paid Media to plan execute optimise and report on high-impact paid digital campaigns across multiple platforms. The role focuses on performance-driven marketing audience strategy and continuous optimisation to drive registrations leads and conversions for large-scale B2B events and campaigns.

The ideal candidate is hands-on analytical and comfortable managing significant budgets multiple stakeholders and complex campaign structures across regions.

Key Responsibilities

Paid Media Strategy & Execution

Plan launch and manage paid campaigns across:

• Google Ads (Search Performance Max Display YouTube)
• LinkedIn Ads (Lead Gen Website Conversions ABM InMail)
• Meta Ads (Facebook & Instagram)
• Other platforms as required (TikTok programmatic etc.)
• Translate campaign objectives into structured media plans aligned with KPIs (CPL CPA ROAS registrations leads).
• Build and manage full-funnel strategies (awareness consideration conversion).

Campaign Optimisation & Performance

Continuously monitor and optimise campaigns to improve:

• CTR CPC CPL CPA conversion rate and scale efficiency
• Conduct A/B testing on:
• Creatives copy audiences bidding strategies and landing pages
• Identify underperforming campaigns early and take corrective actions.
• Manage pacing and budget allocation to ensure efficient spend.

Audience Strategy & Targeting

• Develop and maintain:
• Custom audiences lookalikes remarketing pools and ABM lists
• Segment audiences by:
• Region industry job function seniority intent and behaviour

Tracking Analytics & Reporting

Ensure correct implementation of:

• GA4 conversion tracking GTM pixels and event tracking
• Build and maintain performance dashboards and reports.

Deliver:

• Weekly campaign-level and post-campaign reports
• Clear insights learnings and recommendations
• Flag data inconsistencies and work proactively to resolve tracking issues.

Qualifications :

Experience

• 36 years of hands-on experience in paid digital marketing
• Strong experience managing large-scale multi-campaign accounts
• Experience in B2B events lead generation or performance marketing preferred

Technical Skills
Strong expertise in:

• Google Ads (Search PMax YouTube)
• LinkedIn Campaign Manager
• Meta Ads Manager

Solid understanding of:

• GA4 Google Tag Manager conversion tracking
• Confident with Excel / Google Sheets for performance analysis
• Experience with dashboards and reporting tools is a plus

Soft Skills

• Highly analytical and data-driven
• Strong ownership mindset and accountability
• Ability to manage multiple priorities under tight deadlines
• Clear communicator with stakeholder-management skills
• Proactive problem-solver with attention to detail

Desirable (Nice to Have)

• Exposure to international / multi-region campaigns
• Experience in exhibition events or B2B industries

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 21 days annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A comprehensive company funded private medical insurance with international coverage
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders and access to health apps and more
• Recognition for great work with global awards and kudos programmes
• As an international company the chance to collaborate with teams around the world 

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Full-time