Senior Analytics Lead

We are building aweinspiring experiences. We are launching awardwinning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf we are offering you the chance to: 

• Work within ahighly dynamic businesswiththe energy and style of a startup 

• Be part ofbuilding a businessthat islaunching new products and eventsat scale 

• Grab an opportunity to accelerate your career and make a real impact. 

The Senior Analytics Lead is responsible for supporting the Marketing & Analytics Manager in driving datainformed strategies to support business objectives. This role involves helping the design of advanced analytics frameworks supporting analytical projects and ensuring highquality data insights that align with the organizations strategic goals.

 KEY RESPONSIBILITIES: 

•  Support the Marketing Analytics Manager.

• Develop and implement analytics reports for the marketing managers.

• Collaborate with crossfunctional teams to identify key business questions and analytical needs.

• Design execute and interpret data analyses using statistical methods and tools.

• Provide actionable insights through data visualization and storytelling.

• Ensure data quality accuracy and accessibility across the organization.

• Stay updated on industry trends and emerging analytical technologies.

• Communicate findings and recommendations effectively to stakeholders at all levels.

 LEADERSHIP 

• Work with the wider marketing team to ensure successful delivery of marketing analytics reports in line with agreed KPIs event and divisional strategy. 

• Stay uptodate on the latest trends and technologies in marketing analytics and data science.

• Develop and maintain relationships with external partners such as data vendors and agencies.

ANALYSIS & INSIGHT 

• Monitor campaign performances by producing relevant and timely reports. 

• Recommend changes to campaign based on data insights. 

• Identify trends and insights and optimize spend and performance based on the insights. 

• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities. 

 PLANNING & CAMPAIGN MANAGEMENT 

• Work with the marketing team to ensure all campaigns are tracked accurately and in accordance with the teams KPIs.

 MARKETING  

• Work with marketers to identify the target universe and key segments within the target universe. 

• Assist with the development of personas value propositions and messaging for each of the key segments for each product. 

• Significant experience in a digital marketing role to manager level 

• Experience in using Google Analytics Eloqua Adobe Analytics and Adobe Target. 

• Analytical and questioning mindset 

• Excellent time keeper with ability to juggle multiple projects 

• Selfmotivating with strong ability to work both on independent projects and projects involving many stakeholders 

• Proven experience of hitting digital channel KPIs 

• Ability to communicate ideas clearly effectively and persuasively 

• Database development and growth including segmentation and personalisation 

• Deadline and target driven 

• Excellent verbal and written communication skills 

Qualifications :

• Minimum of 5 years experience in analytics 

• Bachelors Degree or equivalent experience 

• Background Knowledge Skills & Experience 
• Thorough understanding & experience of digital (PPC SEO online advertising) and direct marketing. 

• Database development and growth including segmentation / advanced targeting. 

• Building relationships with partners and stakeholders. 

• Analytical and questioning mindset. 

• Significant exposure to design and print suppliers / agencies. 

• Strong copywriting skills. 

• Deadline and target driven. 

• Experience of working in a pressurised environment. 

• Excellent verbal and written communication Both English & Arabic 

• Proficient in the use of MS Office including intermediate/advanced PowerPoint Word and Excel. 

• Technology savvy. Able to quickly adopt and work with new technology solutions. 

• Experience of using marketing automation technology for analytics automation using Looker studio or Tableau or Power BI and familiarity with Google big query (or equivalent). 

• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others). 

• Formal business/marketing higher education qualification. 

• Experience using Eloqua and/or Adobe Experience Manager. 

• Events marketing experience. 

• Desirable 

Additional Information :

Core Benefits:  

• Medical Insurance for individual and family  

• Annual leave 25 days 

• School fees contribution 40000 SAR per child per year up to a max of three children  

• Wellbeing Benefits  

• Remote working on Sundays  

• Working anywhere 1 month every year

• Family visa costs* (up to a max of three children) 

• Individual annual flight allowance* (Expat only) 

International Relocation Package*: 

• Paid flight to Riyadh (for you and your dependents) 

• 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000 

• SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices 

Local Relocation Package*:  

• Paid flight to Riyadh (for you and your dependents) 

• 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000 

• SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices 

*If eligible  

We work hard to make sure life at Tahaluf is rewarding supportive and enjoyable for everyone. Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. We dont just accept difference we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disabilityfriendly environment. If you require any support or adjustments to participate in our interview or selection processes please let us know. 

Remote Work :

No

Employment Type :

Fulltime