SEM Manager

We dont think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. Were building a digital services aggregator platform with a strong telco foundation and a profitable growth strategy that empowers users to drive their own experiencesubscribe once source from many and only pay for what you actually use.

Since being founded in 2021 weve acquired Virgin Mobile MEA Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile Colombia KSA Kuwait Mexico Oman Pakistan and UAE.

To disrupt for good takes a rebellious spirit a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity and together we disrupt the way we and others thinkin about our lives for good.

Do you want to exchange ideas learn from each other and leave your mark on our journey This is the place for you.

Role Purpose

Why this role matters:

• As a key member of our marketing team you will drive our digital customer acquisition strategy across Arabic-speaking markets. Your expertise in SEM will be essential in leading paid search campaigns that boost our brand visibility and maximize ROI. With deep knowledge of Arabic-language search behavior your work will ensure cultural resonance and campaign impact across Saudi Arabia and the broader GCC region.

What success looks like:
In your first year you will:

• Audit and optimize existing paid search campaigns within the first 90 daysimproving key metrics like CPA and CTR.

• Launch and scale high-impact Arabic-language search campaigns across platforms like Google to accelerate customer acquisition.

• Build a robust performance reporting framework using GA4 and Looker Studio to translate SEM performance into actionable business insights.

Why this is for you:

• If youre motivated by the challenge of performance marketing in a fast-growing Arabic-speaking digital landscape we want to hear from you. Youll lead the charge in shaping our SEM presence have access to modern martech tools and collaborate cross-functionally to influence business growth from the search engine upall from one of the most exciting digital hubs in the region.

Key Responsibilities

In this role you will:

• Lead the end-to-end planning execution and optimization of Arabic-language paid search campaignsprimarily across Google Adstailored for high-impact customer acquisition in GCC markets.
• Collaborate with marketing content design product UX CRM and analytics teams to align SEM initiatives with broader business goals user journeys and messaging strategies.
• Manage keyword strategy and develop culturally relevant Arabic ad copy that boosts CTR and conversion performance.
• Optimize landing page performance through structured A/B testing and close collaboration with UX and content teams.
• Drive budget allocation and bid management monitoring pacing to ensure targets are met for ROAS and CPA.
• Oversee agency partnerships or external vendors (if applicable) ensuring all campaigns deliver against agreed timelines and KPIs.
• Report campaign insights and actionable learnings to senior leadership while steering SEM planning across marketing cycles and new product initiatives.

Qualifications & Attributes

Were seeking someone who embodies the following:

Education:

• Bachelors degree in Marketing Digital Marketing Business Administration Communications or a related field.
• Preferred: Certifications in Google Ads (Search Display Video) Google Analytics or Meta Blueprint. A Masters in a digital-focused discipline is a plus.

Experience:

• 46 years of hands-on experience managing SEM campaigns with a strong focus on Arabic-language performance marketing.
• Language Requirement: Fluent in Arabic
• Industry background in e-commerce digital-first brands telecommunications or performance-driven consumer services is highly valued.
• Experience within the GCC or Saudi market is a strong advantage.

Technical Skills:

Must-haves:

• Google Ads (Search Display Performance Max Shopping if relevant)

• Google Analytics 4 including conversion and event tracking

• Google Tag Manager for tag/pixel management

• Looker Studio or similar for dashboarding/reporting

• Keyword strategy bid optimization Quality Score understanding campaign structuring

• Native-level Arabic (written/spoken) with strong proficiency in English

Nice-to-haves:

• Experience with Bing Ads YouTube Ads or local search engines

• Familiarity with CRO tools (A/B testing platforms landing page builders like Optimizely or Unbounce)

• Knowledge of SQL Python or data visualization for deeper SEM performance analysis

Unique Attributes:

• Analytical mindset with performance-first thinking and comfort with large data sets

• Cultural fluency in Arabic to craft locally relevant and high-converting ad messaging

• Proactive ownership style capable of managing multiple campaigns independently

• Clear communicator and collaborator able to translate technical SEM insights for business and creative teams

• Results-oriented striving to improve ROAS CTR and conversion metrics continuously

• High adaptability thriving in fast-paced test-and-learn environments

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week in the UAE & Pakistan.
• Healthcare and other local benefits offered in market.

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