Job Posting: Retention, Advocacy & CRM Manager

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Retention Advocacy & CRM Manage

What is this role about

As Retention Advocacy & CRM you will be responsible for deploying the global CRM and retention strategy at market level leveraging the Commercial Engine framework to onboard engage and retain active consumer profiles. Your focus will be on driving volume engagement and lifetime value while ensuring a seamless consumer journey. You will collaborate with global and local Marketing Sales Digital Acquisition Retention and Data & Analytics teams to impact the full consumer lifecycle and improve business outcomes.

What will you do

• Own the local application of the global retention and CRM strategies including data collection marketing automation campaign briefs objectives and agency management
• Leverage consumer data to deliver targeted marketing campaigns to improve consumer engagement and retention
• Use data analytics and testing to deploy and optimize messaging for potentially churning profiles and introduce strategies to retain them or quickly reacquire
• Collaborate with local brand teams and Global CE Program teams to continuously develop and improve campaign messaging positioning and content
• Work closely with analytics teams to align on the measurement of campaign activities and define ongoing reporting needed for analysis and reporting
• Drive continuous reporting on activity KPIs and budget. Derive data-driven consumer insights. Budget management
• Continuously optimize results by utilizing a data-centric approach that will power a test and learn process

What are we looking for

• Bachelors degree in Marketing Statistics Mathematics Computer Science or another quantitative field preferred
• Minimum 3 years experience in a CRM role with proven success in developing and implementing loyalty/CRM strategies
• Fluent English
• Minimum 3 years experience in marketing based on data
• Track record of success using problem-solving skills based on data and industry best practices
• Minimum 3 years experience performing A/B testing and reporting results
• Confidence using email and marketing automation ESP platforms on-site personalization as well as SMS and direct mail
• Strong analytical skills

Are you ready to join us Build your success story at JTI. Apply now!

Next Steps:

After applying if selected please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI we strive to create a diverse and inclusive work environment. As an equal-opportunity employer we welcome applicants from all backgrounds. If you need any specific support alternative formats or have other access requirements please let us know.