Traditional Trade Sales Manager

• Manage Traditional Trade channel and lead his team in accordance with sales plans to achieve/exceed objectives in terms of gross and net volumes market share and people development targets.
• Train and coach sales team to enable them to deliver and execute AOP (Annual Operating Plan) targets.
• Achieve and exceed sales fundamentals and volume targets by implementing company plans and recommending tests/programs for business improvement in Traditional Trade.
• Update database to measure TT channel performance against key business objectives. Use this data to analyze the business and develop future action plan.
• Work on volume forecasting for TT channel.
• Execute the sales annual operating plan which will meet company AOP and business planning requirements.
• Ensure collection as per company credit policy.
• Organize control and motivate team to achieve sales target.
• Select train and develop the follow up sales personnel.
• Represent the company at senior levels within the customer base to ensure the image of company is maintained & enhanced and as an aid to achieve sales targets.
• Expanding distribution within TT as per AOP business plan.
• Ensure proper for all new product initiatives and merchandizing standards.
• Key Field Sales KPIs to include: reaching distribution target (depth and breadth).
• Demonstrate excellent leadership capability by building a winning mindset and strong capability across Field Sales Force by: coaching and develop TT supervisors to deliver business objectives.
• Ensure proper rollout and sustain the implementation of Best Practice Tools.
• Report competitive activities to the GM Sales & Marketing as and when it happens.
• Report infrastructure requirements within the channel as per market needs to the GM Sales & Marketing.
• Manage consistent operational growth of routes and accounts through given KPIs.
• Perform periodical market visits to ensure proper sales and .
• Attend to customer complaints and ensure smooth and prompt delivery to all customers.
• Manage & maintain outstanding through proper collection operations as per company credit policy.
• Provide coaching feedback and onetoone sessions to direct subordinates.

• 46 years of sales field experience in FMCG as a managerial level.
• Very Good English and basic Arabic and Hindi language skills.
• Strong computer skills (Word Excel PowerPoint Outlook crucial).
• Result Driven (result based on specific efficiency and productivity KPIs within predefined time frame).
• Customer Focus (Service to sales concept).
• Thinking Skills (Trend data events analysis to draw sound conclusions).
• Leading and Motivating Others (Creating enthusiasm inspire positive attitude desire to succeed).
• Developing and Supporting the Team (Actively improves others skills cooperate effectively diplomatic conflict handler).
• Persuasive Communication (Clear fluent concise communication gaining agreement and commitment).
• Integrity (Mutual trust consistent with company ethics and values)
• University Graduate & Computer Literacy (Windows application).

Required Experience:

Manager