Manager Marketing

Role Summary

Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns an always-on seasonal calendar and best-in-class lifecycle marketing. Youll grow MAU acquire and reactivate users and generate demand through sharp customer segmentation data-driven CRM and performance marketingwhile coaching a high-performing team.

Key Responsibilities

• Campaigns & Seasonal Calendar
   

  • Plan and execute the Food & QC annual seasonal calendar (Ramadan Back-to-School National Days sports moments etc.) with clear hypotheses budgets and ROI targets.
     

  • Build campaign playbooks and A/B tests (offers creatives channels landing flows) to improve conversion and basket size.
     

• ROI & Performance Management
   

  • Own channel mix budgets and forecasts across paid owned and earned; optimize for ROAS CAC LTV payback period and voucher efficiency.
     

  • Implement rigorous post-mortems and incrementality measurement (geo-tests holdouts).
     

• Customer Segmentation
   

  • Define actionable segments (new dormant high-value category explorers QC-first etc.) and design journeys to improve activation frequency and retention.
     

  • Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g. Food QC).
     

• CRM / Lifecycle Marketing
   

  • Own CRM strategy and execution (push in-app email SMS WhatsApp) including journey orchestration triggers and personalization.
     

  • Manage creative/offer testing and guardrails (fatigue opt-outs send time).
     

• MAU Growth & User Acquisition
   

  • Scale app installs and re-installs via performance channels (Meta Google UAC TikTok Snap) OEM/app stores affiliates and partnerships.
     

  • Align paid with ASO and on-site conversion optimizations to lift install-to-order rates.
     

• Demand Generation
   

  • Launch category and merchant-led programs (new store launches exclusives bundles subscriptions) to stimulate orders and GMV.
     

  • Collaborate with Sales tMart and Local Stores to match demand spikes with supply and last-mile readiness.
     

• Team Leadership
   

  • Lead coach and develop 2 Senior Specialists.
     

• Compliance & Brand
   

  • Ensure data privacy consent management and anti-spam compliance; uphold brand guidelines and safety standards.

Qualifications :

Success Metrics (KPIs)

• MAU growth and orders per MAU
   

• New user and reactivation volume; CAC & CAC payback
   

• Retention & frequency (D7/D30 reorder rate cohort survival)
   

• ROAS/ROI by channel and campaign; voucher efficiency
   

• CRM open/CTR conversion churn/opt-out rate uplift vs. control
   

• GMV AOV and category mix (Food vs. QC)
   

Attribution & tracking health (match rates data completeness)

Qualifications

• 58 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery q-commerce ride-hailing or e-commerce preferred).
   

• Proven ownership of MAU CAC/LTV and retention with strong ROI outcomes.
   

• Experience building and leading small high-impact teams.
   

Skills & Tools

• Strong quantitative skills; comfortable with funnel analytics cohorting and experimentation.
   

• Hands-on with mobile attribution (AppsFlyer/Adjust) analytics (Firebase GA4 Amplitude/Looker/Tableau; basic SQL a plus).
   

• CRM platforms (e.g. Braze/Iterable/Leanplum) and journey orchestration.
   

• Performance channels: Google UAC Meta TikTok Snap OEM.
   

• Excellent brief writing creative testing and stakeholder management.
   

Nice to Have

• Experience in MENA markets and seasonal/event-driven growth.
   

• Familiarity with subscription/loyalty mechanics and partnership marketing.
   

Background in pricing/promo science and incrementality testing.

Remote Work :

No

Employment Type :

Full-time