Marketing Manager

Role Overview

We are seeking an entrepreneurial strategic and hands-on Marketing Manager to lead the marketing function across our clients diversified portfolio of technology and advisory businesses. This role requires a self-starter who thrives in fast-paced environments takes ownership and drives marketing innovation from strategy to execution.

Key Responsibilities

Strategic Marketing Leadership

• Design and lead a unified marketing vision across all business arms (Technology Advisory and Education).
  
• Define the groups go-to-market approach messaging architecture and audience segmentation strategies.
  
• Set the tone for brand identity and positioning in both regional and global markets.
  

Brand Building & Innovation

• Build and evolve our brand presence across platforms partnerships and public engagements.
  
• Challenge the status quo with fresh ideas and bold campaigns that resonate across multiple audiences.
  
• Identify untapped channels tools and opportunities to differentiate our voice and drive visibility.
  

Digital Campaigns & Social Media (with agency support when needed)

• Lead and optimize digital campaigns across LinkedIn Meta X/Twitter YouTube and more.
  
• Manage media buying budgets and performance tracking using tools like LinkedIn Campaign Manager Meta Ads Manager and Google Analytics.
  
• Oversee audience listening competitor analysis and data-driven content decisions.
  

Coordinate and supervise external digital agencies when their support is required to execute or enhance campaigns.

Events Thought Leadership & Visibility

• Strategically manage our presence at global events government forums and academic partnerships.
  
• Drive visibility through speaking engagements hosted panels and owned events.
  

Internal Collaboration & Brand Consistency

• Act as the marketing lead across internal business units to ensure unified messaging and branding.
  
• Collaborate on presentations pitch decks brochures and marketing collateral for high-impact engagements.
  

Analytics & Optimization

• Define KPIs and measure performance across all channels.
  
• Translate data into actionrefining tactics and strategies based on insight and feedback.
  
• Provide regular updates to executive leadership and adapt plans as needed.
  

Requirements

Requirements

• Bachelors degree in Marketing Communications or related field (Masters is a plus).
  
• 610 years of B2B/B2G marketing experience ideally with consulting firms SaaS/tech startups or education platforms.
  
• Proven track record in building and executing brand and growth strategies.
  
• Hands-on experience with social media management paid media and event marketing.
  
• Strong storytelling content and visual marketing instincts.
  
• Proficient in campaign tools (Google Analytics Meta Ads LinkedIn Campaign Manager etc.).
  
• Entrepreneurial mindset ability to build iterate and lead without a rigid playbook.
  
• Fluency in English; Arabic or French is a plus.
  
• Willingness to travel occasionally for events and external engagements.
  

Nice to Have

• Experience building brands or campaigns from scratch.
  
• Exposure to global marketing environments or multi-market launches.
  
• Prior experience in a fast-growth or start-up environment.