Marketing Manager

1. Branding Communication & Digital Marketing

Lead central branding and communication efforts delivering effective campaigns across all countries.

Safeguard brand consistency across all channels and markets.

Oversee corporate communication initiatives in line with company strategy.

Manage and grow Coffteas social media presence ensuring impactful engagement and alignment with brand positioning.

Oversee media planning and buying (digital and traditional) ensuring cost-effective placement and maximum audience reach.

2. Product Development & Market Intelligence

Oversee the pipeline of new product development informed by research and consumer insights.

Establish and leverage market intelligence systems to drive data-based decision-making.

Anticipate emerging trends and translate insights into actionable strategies.

3. Trade Marketing & Sales Planning

Guide trade marketing managers in each country to align local activities with global objectives.

Partner with sales leadership on sales planning ensuring marketing initiatives directly support commercial targets.

Ensure trade marketing efforts integrate seamlessly with sales to deliver business growth.

Define KPIs and track delivery against objectives across all trade marketing activities.

4. CRM & Sales Enablement

Supervise CRM operations to ensure accurate and actionable data.

Use CRM insights to develop strategies that generate opportunities and enhance customer engagement.

Collaborate with sales teams to optimize CRM for measurable impact.

5. Corporate Strategy Budgets & Multi-Country Operations

Act as custodian of marketing strategy across all operations

Manage marketing budgets across countries ensuring cost-effectiveness and ROI.

Provide strategic leadership to multi-country operations balancing global consistency with local market needs.

Report regularly to senior leadership with insights recommendations and progress updates.

Requirements

Bachelors degree in Marketing Business Administration or related field (Masters preferred).

Minimum of 15 years of senior marketing experience in FMCG/consumer goods with multi-country exposure.

Proven expertise across branding product development trade marketing CRM digital & social media and media buying.

Strong track record in driving sales growth through data-driven marketing and sales planning.

Experienced in leading cross-cultural teams and managing significant budgets with measurable ROI.

Deep understanding of global market trends and local consumer dynamics.

Excellent leadership strategic thinking and stakeholder management skills.

Fluency in English & Arabic