Digital Marketing SPECIALIST, Free lance

About the Role:

Pillars Career Advising is seeking a creative and results-driven Digital Marketing Specialist for a 3-month virtual project. The ideal candidate will have proven experience in marketing learning and education services across the Gulf Middle East and KSA markets with a deep understanding of local culture digital trends and audience behavior.

The role focuses on attracting clients and learners interested in the internationally accredited Facilitating Career Development (FCD) program and FCD Instructor (FCDI) training both accredited by the National Career Development Association (NCDA USA).

Key Responsibilities:

• Develop and execute digital marketing campaigns promoting FCD and FCDI programs in Arabic and English across multiple social media platforms (Snapchat Instagram X/Twitter and LinkedIn).
• Create engaging culturally relevant Arabic content posts visuals short videos and stories tailored to professionals who are interested to become CCSP University and or School Advisors HR departments and educators in the Gulf and KSA region.
• Manage paid and organic campaigns to generate qualified leads and conversions.
• Optimize SEO and hashtags for Arabic and bilingual posts to enhance visibility and engagement.
• Collaborate with Pillars Career Advising to align campaigns with the brand message program calendar and enrollment timelines.
• Track campaign performance and present weekly analytics reports on reach engagement and conversion metrics.
• Build and maintain a community of followers and potential learners interested in continuing education and accredited career development certifications.

Qualifications:

• Proven experience (35 years) in digital marketing preferably in the education learning or training sector.
• Strong portfolio of successful campaigns in the Gulf KSA or wider Middle East markets.
• Native or fluent proficiency in Arabic (written and spoken); strong working command of English.
• Proficiency with digital marketing tools and platforms (Meta Ads Manager Google Ads Canva SEO/analytics tools etc.).
• Active presence and management experience on Snapchat Instagram X/Twitter and LinkedIn.
• Strong understanding of audience targeting cultural sensitivity and brand positioning in Arab markets.

Expected Deliverables:

• Minimum of 3 active campaigns per month across platforms
• Weekly analytics reports with measurable KPIs (reach engagement conversion).
• Lead generation for course enrollment through .

- Coordination with Pillars team for content planning and promotional calendar.

Compensation:

• Expected Monthly Wage in USD (based on experience and campaign success).
• Contract Duration: 3 months (with potential for extension).
• Location: Virtual preference for candidates based in the Gulf or Middle East region.

Preferred Profile:

• Demonstrated success track record in promoting educational coaching or training services.
• Experience marketing professional certification programs or continuing education.
• Creative storyteller with the ability to connect with Arabic-speaking professionals and HR audiences.