Marketing & Growth Lead - Morocco

If youre here its because youre looking for an exciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

Well deliver a non-vanilla culture built on talent where we work to amplify the impact on millions of people paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses and couriers offering on-demand services from more than 170000 local restaurants grocers and supermarkets and high street retail stores. We operate in more than 1500 cities across 23 countries.

Together we revolutionise the way people connect with their everyday needs from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us every day is filled with purpose.

What makes our ride unique

Our culture and strong values.

Our career development philosophy.

Our commitment to being a force for good.

We have a vision: Building the largest marketplace in your city to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

The Growth & Marketing Lead owns growth and engagement initiatives for Glovos most important products. The team is data-driven and results-focused. The person will have a strong technical analytical and product background with a hunger to make products grow.

Role performance will be evaluated based on New Customer and Recurrent Customer KPIs as well as reaching profitability targets within a 6-month period. You may also be involved in other tasks requested by your manager due to business needs.

THE JOURNEY

Definition and implementation of Growth strategies:

• Define Glovo local Marketing strategy adapting global playbook to local needs.
• Lead local Marketing activation (offline and online) and manage/optimize Content to deliver on the agreed growth goals.
• Define promotional pricing and point of sale strategy.

Analytical Responsibilities:

• Apply your expertise in quantitative analysis data mining and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products identify growth opportunities and execute on projects to drive growth and engagement.

Business Development and Brand Partnerships:

• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets. Own the Marketing budget and use it efficiently and wisely.
• Identify and execute local partnerships to build brand awareness in the city
• Track the Market dynamics and competitor activities.

Budget ownership and metric monitoring:

• Own and manage the budget for Marketing activities in the market.
• Track and monitor key Growth and Content metrics providing the appropriate visibility to HQ the General Manager the Regional Marketing Director and the Head of Marketing & Growth.

Product Leadership Responsibilities:

• Lead the ideation and execution of product changes that drive growth working closely with Partner Operations Operations Finance Content and Sales.
• Establish shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements.
• Define and analyze metrics that inform the success of the activities carried out.
• Communicate details updates and implementations across all stakeholders and teams with extreme attention to detail.
• Communicate and simplify concepts to the audiences needs.

Stakeholder Management & Communication:

• Establish meaningful business relationships on behalf of the business (Top partners Media agency Media outlets Social Media agency PR agency etc).
• Work together with Pricing CRM Performance Marketing Brand & Comms teams in HQ to get the local message through.
• Work closely with local teams to move forward on various growth initiatives (sales/AM content operations finance PR etc.)

• Keep relevant parties informed about activities and accomplishments of the department and its programs.
• Design stakeholder communication plans that motivate further cohesion within the business.
• Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams..

Spread and enact the companys culture:

• Work hard as a team and execute fast
• Act with initiative anticipating the consequences of our decisions and always seeking the long-term benefit
• Embrace feedback as a core part of our jobs
• Be direct honest and trustworthy
• Stay generally lean. We spend company resources as we spend our own moneycarefully
• Work hard to learn Glovo A to Z to understand the consequences of our actions individually and at a company level
• If you see a problem thats not in your department try to fix it anyway. We follow up and we brainstorm until its solved
• Be humble - Never say Thats not my job!

WHAT YOU WILL BRING TO THE RIDE

• Min required is graduate level / Bac5
• Min 3-6 years of experience in a leading FMCG company Media sector or in the E-commerce sector performing in a role of similar or larger responsibilities.
• Highly analytical and comfortable dealing with high growth and complex business challenges. Proficiency with analytical tools is a strong plus (Looker PowerBI SQL etc.).
• Proven track record of delivering business growth experience defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
• You are aligned with our company values and enact them both in your personal and professional life
• Effective English & French written and communication skills
• Strong consumer understanding skills
• Have a deep understanding of paid owned and earned media channels being comfortable tracking and reporting on established performance marketing KPIs

Individuals representing diverse profiles and abilities encompassing various genders ethnicities and backgrounds are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you dont meet our musts dont let it stop you we are all about finding the best talent out there! Skills can be learned and embracing diversity is invaluable.

We believe driven talent deserves:

• An enticing equity plan that lets you own a piece of the action.
• Top-notch private health insurance to keep you at your peak.
• Monthly Glovo credit to satisfy your cravings!
• Discounts on transportation food and even kindergarten expenses.
• Extra time off the freedom to work from home two days a week and the opportunity to work from anywhere for up to three weeks a year!
• Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo we thrive on diversity we believe it enhances our teams products and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders racial/diverse backgrounds abilities ages sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work fostering an inclusive environment where everyone feels heard.

So ready to take the wheel and make this the ride of your life

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!