Senior Director, Brand
نُشرت في :
18-05-2025
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1 وظيفة شاغرة
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الوصف الوظيفي
WalkMe is growing and we want you to join us! Have you ever wanted to work for an industry leader Well how about an industry creator! At WalkMe were not just the leader in digital adoption we started the digital adoption revolution enabling organizations to measure drive and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment. And with over 2000 clients including more than a third of Fortune 500 companies working with us daily were changing how enterprises interact with their technology.
So if youre looking for an opportunity to work collaborate and innovate with some of the most talented people out there WalkMe is the place for you!
The Senior Director of Brand will lead WalkMes brand function across positioning visual identity social media thought leadership and brand experience. The role unifies these domains under a cohesive strategy that drives external validation builds brand equity and maintains consistency across publicfacing channels. It owns external storytelling through customer champions and subjectmatter expertscomplementing Analyst and Media Relations efforts. Scope includes direct oversight of the Social Media Brand Experience (including the Brand Experience Manager) Design and Content teams.
Key Responsibilities
- Brand Strategy & Positioning
- Own the overarching brand narrative messaging architecture and visual guidelines setting guardrails so Content and Product Marketing teams craft channelspecific stories and product positioning within that framework.
- Build and maintain a strategic roadmap for brand expression across digital experiential and social channels.
- Partner with Product and Program Marketing and Executive Leadership to align brand messaging with gotomarket strategy and business goals.
- Thought Leadership & Brand Voice
- Develop a structured thoughtleadership program that amplifies WalkMes authority through executives customer champions and industryrelevant narratives.
- Partner with Customer Advocacy to extend the reach of customer stories and reinforce market credibility.
- Ensure a consistent differentiated brand voice across all owned and earned channels.
- Social Media Strategy & Execution
- Own WalkMes corporate social media presence channel mix content calendar and engagement targets.
- Lead the Social Media team in developing datadriven campaigns that advance the brand narrative and support demand generation.
- Monitor performance metrics and optimize strategy to expand reach engagement and share of voice.
- Design & Creative Oversight
- Provide strategic direction and leadership for the Design team.
- Ensure the brands visual identity remains modern consistent and aligned across all formats and platforms.
- Oversee the review and approval of brandcritical creative deliverables.
- Team Leadership & Development
- Directly manage team members across Social Media Brand Experience Design and Content.
- Build a highperformance culture across brandrelated functions focusing on alignment execution and talent development..
- Executive Branding & Market Voice
- Guide the development of executivelevel messaging and visibility strategies.
- Oversee the strategy for executive presence across external channels including social platforms and industry events.
Qualifications & Experience
- 10 years in brand leadership roles within B2B SaaS or enterprise technology spanning brand creative social and thought leadership.
- Proven success in managing and scaling brand functions including social experiential visual identity and content development.
- Experience collaborating with senior executives and shaping corporate narratives through trusted customer and industry voices.
- Strong design sensibility and familiarity with brand governance.
- Demonstrated ability to drive crossfunctional alignment and own outcomes in a matrixed environment.
- Experience overseeing the production of highimpact brand assets including video motion and awareness campaigns.
- Native or mothertongue level English is mandatory.
Why Join WalkMe
WalkMe is defining the Digital Adoption category and reshaping how people interact with technology. In this role you will have the opportunity to take WalkMes brand to the next level through strategic storytelling bold brand engagement and consistent creative excellence. If youre ready to lead an integrated brand team build market credibility and shape the next chapter of WalkMes story we want to hear from you.
Required Experience:
Exec
نوع التوظيف
دوام كامل
المهارات المطلوبة
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إخلاء المسؤولية: د.جوب هو مجرد منصة تربط بين الباحثين عن عمل وأصحاب العمل. ننصح المتقدمين بإجراء بحث مستقل خاص بهم في أوراق اعتماد صاحب العمل المحتمل.
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