The Amazon GCC team UAE/KSA is looking for an enthusiastic creative TCEE category Marketing Manager to help build and grow our business in the overall Total Consumer Electronics and Entertainment TCEE team Mobiles Laptops Tablets TVs Camera Audio etc. (position based in Riyadh).
The category Marketing Manager will play a leading role in developing the Electronics categorys creative direction style guidelines and overall CX strategy discoverability and category online marketing calendar and strategy meeting the needs of the business while protecting the integrity of the customer experience. They will propose plan and execute the merchandising plan new features and products with minimal oversight partnering with business teams to achieve project goals. This person will drive strategy and ambitions will set goals that all functions may be involved in achieving
Seen by the team and vendors as an expert in their product line and its customer base the Marketing Manager will actively stay on top of new products brands trends and markets and propose strategies for optimizing them from a content and promotional standpoint. This person is viewed as a standardbearer for highquality highimpact content and as someone who creatively and proactively finds winwin solutions that benefit the category and customer as well as the overall business.
Key job responsibilities
Lead annual category calendar content planning creative development landing page CX design and scheduling of crosschannel campaigns across gateway manual merchandising slots email / social for BAU (Business As Usual) / evergreen / xsite / deals & events
Product launches & new releases (eg. Brand new product launches big releases new big sellers)
Deals & events merchandising for the category (eg. back to school Prime Day White Friday)
Post campaign measurement and analysis
Coordinate and project manage across Vendor Management Design and Instock Management functions to source the content inputs for crosschannel campaign
Understand the business requirements and coordinate with central marketing stakeholders to push the inputs into associates search and xsite social channels as per the business goals
Drive customer demand or overstock by partnering on ongoing deals & crosssite events
Contribute to Weekly Business Reviews and Monthly Business Reviews Reporting for Content Management on the browse experience and changes for the categories. Also build the solution to improve the metrics based on the leadership inputs
Introduce run and report on a steady A/B testing cycle for content strategy optimization across storefronts emails and other traffic channels
4 to 8 years of relevant work experience in online marketing and/or site merchandising.
Excellent written English and Arabic and strong attention to detail is essential
A deep understanding of all trafficdriving mechanisms (Email search browse SEO etc.; actively engaged in optimizing those channels for your business
An indepth understanding of merchandising and customer behaviour metrics plus regular use of such data to guide decisions and recommendations
Online retail experience
Highly skilled at communicating ideas effectively both verbally and in writing.
High computer literacy with ability to learn new systems quickly
Strong proficiency in analysis tools including Microsoft Excel SQL
Strong written and verbal communication skills
Proven experience delivering results by partnering with and influencing others
Experience with HTML XML Photoshop and general office software
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