Senior Social Media Influencer Marketing Manager

Feeling great never tasted so good. Noka’s organic and plantbased smoothies are crafted for life on thego. Enhanced with plant proteins healthy fats and antioxidant rich superfoods. Noka is a fastgrowing brand committed to inspiring healthy vibrant lives. We’ve grown rapidly in recent years through a mix of distribution expansion and velocity growth but excitedly we have only scratched the surface.

Noka Organics

At Noka we believe you can do more with each day when you’re fueled by the best ingredients. We think eating healthy should feel good taste good and do good. That’s why we put in the legwork to source the highest quality organic ingredients. We use “ugly” fruits and veggies that would otherwise go to waste and we blend them with plant protein healthy fats and antioxidantrich superfoods like Maqui Berry and Camu Camu to make a smoothie that's as good for our bodies as it is for our tastebuds! We hope you enjoy it at work or on your next adventure!

What You Will Do

In this role you will be expected to spearhead strategy execution and content creation on Instagram and Tik Tok specifically and have full P&L responsibility. It is imperative that you also have a deep understanding of the Organic Social Influencer Marketing and Brand Partnership ecosystems and dynamics and that you can develop smart creative and measurable solutions to growth challenges. While this role will report into the VP of Marketing it will also have frequent communication with the two cofounders and sales team to support business goals.

Responsibilities:

• Strategic Leadership: Develop and implement comprehensive organic social influencer marketing and brand partnership strategies to boost followers engagement and sales for Noka on owned properties on partner sites and in brick & mortar retail. Innovate within the social space using consumer insights and brand identity to forge meaningful community connections and amplify our cultural presence.
• Platform Mastery: Direct our presence across social platforms (Instagram & Tik Tok specifically) customizing strategies to each for maximum results. Stay ahead of social trends and technologies ensuring Noka’s leadership in social creativity and innovation.
• Content Excellence: Oversee the creation of compelling content that resonates with our audience guided by insights creativity and data. Ensure brand consistency and elevate our messaging through creative campaigns and storytelling.
• Community and Partnership Building: Strengthen and expand our influencer/creator community and brand partnerships identifying new talent and maintaining robust relationships with existing partners. Strategically align with influencers/creators and brands that share our values enhancing our reach and impact.
• Product seeding: Develop and oversee system for seeding product to the influencer community at large scale and to target consumer related events (triathlons marathons etc) to a lesser degree.
• Operational and Analytical Rigor: Manage endtoend campaign processes from strategy and creation to execution and analysis. Develop and oversee editorial calendars monitor campaign performance and derive actionable insights from data to refine and optimize future efforts.
• Team and Resource Management: Guide and mentor a Social Content Producer overseeing budget allocation for social and influencer/creator activities including paid media strategies. Lead social reporting to inform strategic decisions and future initiatives.

Who You Are

We are looking for a Senior Social Media & Influencer Marketing Manager to lead the charge with our organic social media consumer engagement influencer marketing and brand partnerships. The ideal candidate is someone who lives and breathes social media and ontrend culture who is passionate about health and wellness and who has a proven track record of scaling betterforyou food or beverage brands in these areas in a sustainable way.

Must be adept at creating strategy managing day to day managing agency partners and owning P&L.

Qualifications:

• 5 years of experience in social media influencer/creator or community marketing with a strong preference for backgrounds in the CPG food and beverage industries. Experience working with agencies that work with influencers and creators is important.
• A blend of creative and analytical skills with a keen eye for aesthetics and a robust understanding of digital and influencer/creator marketing strategies.
• Demonstrated success in managing social media and influencer/creator campaigns evidenced by metrics and case studies. Experience supporting retail distribution with social is also important.
• Proficiency in social media and influencer/creator management tools.
• Ability to interpret analytics and translate findings into strategic actions.
• Commitment to diversity and inclusion fostering a community that values varied perspectives.
• Entrepreneurial spirit with a proven track record of initiative and innovation in project management.
• Exceptional negotiation skills and experience in managing influencer/creator contracts.
• Passionate about health wellness and the Noka mission with a collaborative mindset and a readiness to tackle varied tasks.

Benefits

• Full time remote position
• Reasonable travel required
• Competitive compensation package

Noka provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race color creed religion gender sex national origin age disability marital status military status veteran status genetic information or any other category protected by federal state and local laws. This policy applies to all aspects of the employment relationship including recruitment hiring compensation promotion transfer disciplinary action layoff return from layoff training and social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.