VP Marketing - Remote

About Achieve Test Prep

Most working adults find it challenging to overcome the many obstacles associated with obtaining their college degree. We serve as advisors teachers tutors and mentors helping our customers primarily healthcare workers be more successful at college and on the job. We utilize nontraditional methods like testing out of college credits via the creditbyexam process similar to Advanced Placement (AP) tests and provide wraparound services that build confidence motivation and discipline.

Why work for us

Founded in 2008 in the U.S. Achieve is a 100% remote company that hires the best candidates from around the world. Become an integral part of a work culture that is diverse flexible collaborative and compelling. We are a growing company that provides financial security with opportunities for professional growth as well as the ability to:

• Work entirely from the comfort of home
  

• Set your own work schedule
  

• Earn competitive compensation
  

• Know that your ideas and opinions are important and will be heard
  

• Help change lives through education
  

At Achieve you are guaranteed to make a difference everyday both in the work you complete and in the lives of our customers.

Requirements

Role Overview

As the Head of Marketing you will be a key leader reporting to the COO and sitting on the executive team. You may be a rising Director or a newer VP that still loves to get their hands dirty and would relish an opportunity to build and lead a small but mighty Marketing department while growing your strategic acumen over time. You re passionate about building a high performing collaborative team and savvy at building the operations needed to accelerate demand and growth. You will be responsible for full funnel DTC programs and media strategies that drive brand awareness consideration and preference throughout the buyer s journey.

Of critical importance to this role is the ability to leverage data. The Head of Marketing will need to make datadriven decisions that ensure short and longterm goals supporting customer satisfaction brand loyalty and financial objectives. You can explain the logic of these decisions clearly building consensus within the organization and enabling the Marketing team to leverage data in their roles.

In addition the Head of Marketing is responsible for recruiting and developing talented marketing professionals in addition to frequent collaboration with Sales Customer Success and Product to ensure we bring accurate yet engaging messaging and experiences to the market.

Responsibilities

• Lead the strategy planning and execution of DTC marketing campaigns to generate interest and leads
  

• Manage and invest the marketing budget with an owner s mindset
  

• Collaborate with senior leadership Sales Marketing and external partners to develop and deploy comprehensive multichannel marketing plans that are designed to educate attract and engage potential customers
  

• Manage gotomarket planning and execution including leading pricing packaging creative execution and messaging strategies with Sales and eLearning teams.
  

• Integrate sales enablement into the marketing process ensuring cohesion and excellence throughout the buyer s journey.
  

• Build inspire lead and champion a highperforming marketing organization that delivers against KPIs.
  

• Develop KPIs and set clear expectations in support of employee performance review that balances career and skill development with recognition and accountability.
  

• Be curious about AI applications in Marketing and able to guide the adoption of new technologies.
  

• Be accountable for improving internal and external communications.
  

• Build a culture of safety integrity empowerment and stewardship; effectively convey Achieve Test Prep as a brand worthy of customer trust.
  

• Experiment early and often to understand the impact of new ideas and scale what works
  

• Learn and deploy best practices that ensure we stay at the cutting edge of media strategy planning execution
  

• Lead the development of new channel marketing strategies and programs.
  

• Develop a customer segmentation framework and utilize segmentation to identify growth opportunities.
  

• Make strategic and tactical recommendations to improve website design and performance
  

• Manage our brand and reputation across all media channels
  

• Oversee generation of monthly and quarterly KPI reports summarizing spend and results
  

Qualifications

• 7 or more years of marketing experience with a minimum of 2 years leading highperforming marketing teams
  

• Prior success in DTC channels with a deep understanding of digital marketing and demand generation
  

• Highly proficient with Martech & Marketing Automation to scale execution
  

• Strong brandbuilding experience tied back to overall financial targets and company performance
  

• Experience in product marketing (messaging product launches strategy etc.)
  

• Expert knowledge of metrics that measure marketing effectiveness and able to leverage them to drive decisionmaking
  

• Excellent communicator and crossfunctional collaborator
  

Job Details:

• Type: Selected candidate will have to work fulltime
  

• Schedule: Flexible schedule with availability to overlap during the 9:00 AM 5:00 PM EST business day.
  

• Remote: 100% Online based outside the US
  

• Compensation: Depending on skill and experience