Digital Marketing Specialist

• develop digital media plans with goals aligned with the brand s vision
  
• research and study the latest marketing trends
  
• establish our online presence and create brand awareness
  
• spread the company s message through social media and other online mediums
  
• innovate and build unconventional digital campaigns that deliver the message
  
• develop different types of content including copywriting (social media websites blogs articles etc.) videos etc. and collaborate with supplier if needed
  
• manage digital platforms and run the daytoday social media and search engine optimization (SEO) audits to ensure best practices are being used
  
• create and monitor Google Ads marketing campaigns and coordinates with the graphics team to create engaging display ads
  
• collaborate with sales team to increase the company s sales through digital channels
  
• improve customer engagement using various marketing tactics
  
• supervise ROI and KPIs with weekly performance reports to be submitted to management
  

Requirements

• relevant experience in a similar position for at least 2 years
  
• previous experience working in the hospitality industry OR with lifestyle brands is preferred with a marketing background
  
• demonstrated ability to develop and implement successful marketing plans
  
• deep understanding of different digital media platforms and paid ads
  
• excellent verbal writing listening and presentation skills
  
• selfmotivated and creative problemsolver
  
• ability to work both autonomously and in a team setting