Deputy Manager- BTL Marketing

3 years of experience handling trade marketing across FMEG (preferred)
appliances consumer durables industry (paints pipes sanitaryware etc.)

Experience with retailer/ distributor loyalty programs retailer engagement
and onground marketing activities required

Excellent negotiation skills with experience in BTL marketing strategies and
nuances by region

Deep understanding of market research & consumer insights with an
interest in the FMEG space (no prior experience required)

Team player with excellent interpersonal collaboration and motivational skills.
strong verbal and written communication skills (English)

Experience coordinating with external stakeholders/ agencies/ vendors

Retailer engagement: Drive strategies for BTL marketing with local teams to

Prioritize key regions of focus and target retailers across regions

Ideate develop and execute necessary trade promotional schemes activities marketing
material to ensure sufficient push
Promotional material: Work with central marketing team and external vendors
to create promotional material (brochures hoardings etc.) f
Operations & agency coordination: Work with external agencies and regional
sales team to ensure disbursement

promotional material prominent
display across retailers etc. ensuring high visibility of products

Loyalty/ engagement programs: Work with sales & marketing to create
differentiated loyalty programs for retailers and distributors