AMDM - Music Monetisation Audio OTT

Saregama India Ltd. an RP Sanjiv Goenka Group company is Indias oldest music label youngest film studio and multilanguage TV content producer. In 1902 Saregama released Indias firstever studiorecorded song. In the years that followed the company continued to expand its catalogue to become the largest inperpetuity global owner of both sound recording and publishing copyrights of Indian music across 14 different languages. Saregama licenses its music to various OTT platforms for online streaming. This segment has seen >20% YoY growth for Saregama and is expected to grow even faster with streaming platforms moving towards subscription economy. Saregama has 32 channels on YouTube with a cumulative subscriber base of over 84 Mn (i.e. 31% increase from FY22 base of 64 Mn) With the rising popularity of video streaming in India platforms like Netflix Disney Hotstar Amazon MX Player Zee5 Alt etc. are aggressively investing in Indian content. Most of these new shows license Saregama owned music for the global territory thus creating a rapidly growing revenue stream for the company. Saregama licenses its music to Television Channels for use in various TV serials reality shows promotions etc. and also to Production houses for use in ads running on TV Digital including Social Media and Radio. India s most DIFFERENTIATED and PREMIUM music brand Carvaan. It is a perfect blend of digital technology and a retro form factor. It is available in multiple sizes price points and languages including one with Harman Kardon. The product is retailed through 20k retail outlets and all leading ecommerce platforms Started Live Music Events Saregama Live with a bang with India s biggest live Performance star Diljit Dosanjh. 14 concerts were held in FY23 in India : Gurgaon Jalandhar Mumbai and Jaipur; Canada : Vancouver Calgary Winnipeg Toronto & USA : Newark Fairfax Dallas Houston California Oakland. Saregama Live s stage adaptation of Bollywood s iconic film Disco Dancer premiered in London. 6 Live Shows were held in FY23 Yoodlee Films is Saregama s production house focussed on creating content for theatrical releases and 3rd party digital platforms & TV. Saregama issues periodbased licenses for its movies to these platforms for a fixedfee. Yoodlee films as a studio is positioned as a Writer s Studio focussed on telling powerful stories targeted at younger audiences across the world who primarily consume content on personal devices Saregama is leading TV series content producer for Southern channels. In the past it also produced shows for Hindi GECs but due to IP ownership it decided to focus on business where the company can retain the IP. It now produces TV content in South Indian languages. Saregama has created approximately 6k hours of content for Sun TV over the last 20 years

Achieve Monthly revenue targets from audio streaming platforms like Spotify Apple Music Gaana etc.

Partner and Maintain strong relationships with streaming platforms

Devising and Implementing strategies for content promotion

Undertake initiatives to promote the content

Collaborate and network well with internal stakeholder