Social Media Marketing Specialist

Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand awareness, drive website traffic, and generate leads.
• Create and curate engaging content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Write compelling and creative copy for posts, captions, and advertisements that align with our brand voice and messaging.
• Monitor and respond to comments, messages, and inquiries across social media platforms in a timely and professional manner.
• Analyze social media metrics and provide regular reports on campaign performance, audience insights, and trends to optimize future strategies.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing to identify new opportunities for growth.
• Collaborate with cross-functional teams, including marketing, design, and content creation, to ensure cohesive brand messaging and consistency across all channels.
• Keep abreast of industry news, competitor activities, and emerging social media platforms to maintain a competitive edge