Digital Marketing Manager

Job Description

• Develop strategies and tactics alongside other company executives and staff to get the word out about our company and drive qualified traffic to our front door.
• Plan marketing and branding objectives and ensure brand messages are consistent.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals (ROI and KPIs).
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Engage consumers on social media by producing valuable and engaging content for our website and blog that attracts and converts our target groups.
• Collaborate with sales and sourcing to develop strategic partnership/relationships activities with key
• industry players, agencies and vendors and implement the execution framework and strategic plan on identified opportunities.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners, ads to hard copy brochures and case studies.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Job Requirements

• 2 Years of experience minimum as Digital Marketing Manager
• 5 Years of experience minimum in Digital Marketing Field
• Bachelor’s degree / or equivalent combination of education, training, and experience in marketing,
  business administration or any relevant field.
• Experience building complex marketing programs and reporting on the results.
• Exposure to digital and direct response marketing.
• Competence as a creative writer with an eye for great emails and landing pages.
• Experience with SEO , Media buying, Graphic design and content Management