Marketing ManagerHead

Develop and execute a comprehensive brand repositioning strategy aligned with the client’s market audience and business objectives.

Strengthen brand visibility messaging and digital presence across all platforms.

Analyze competitor positioning and identify opportunities to differentiate and elevate the brand.

Own and manage the client’s website performance content structure and user experience.

Ensure seamless integration and control of SCM SEO CRM and CRS systems.

Continuously optimize website journeys to support lead capture and conversions.

Plan and execute advanced SEO strategies (technical on-page and off-page).

Ensure the brand ranks at the top of search results for priority keywords and services.

Monitor rankings traffic and performance metrics to drive continuous improvement.

Capture structure and manage lead generation data from the website.

Convert website traffic into qualified leads through conversion rate optimization (CRO).

Align digital funnels with CRM and sales teams to ensure lead follow-up and closure.

Develop and manage a comprehensive media plan across search display social and retargeting platforms.

Optimize media spend to maximize reach lead quality and ROI.

Track campaign effectiveness and refine strategies based on performance data.

Track KPIs including search rankings traffic growth lead volume and conversion rates.

Provide regular performance reports and strategic insights to stakeholders.

Use data to continuously refine brand positioning and digital performance.

Strong and differentiated brand positioning

No. 1 search visibility for targeted keywords

Increased website traffic and qualified leads

Higher conversion rates from digital channels

Optimized digital ecosystem supporting business growth

Proven experience in brand repositioning and digital growth

Strong expertise in website management SEO and lead generation

Hands-on experience with CRM and marketing automation platforms

Solid understanding of media planning and performance marketing

Strong analytical and reporting skills