Pure Gold Jewellers

Pure Gold Jewellers COMPANY PROFILE Started in 1989, when Firoz Merchant breathed life into an idea that took shape as the first Pure Gold Jewellers store, it is a realisation of a dream and the fulfilment of a vision. This has led to the creation of a brand that constantly delights customers with excellence and innovation. Within a short period of time, Mr. Firoz Merchant, with his high held vision and a wealth of experience in the bullion business, expanded the Retail Network of Pure Gold. Mr. Karim Merchant, Managing Director and CEO of Pure Gold Jewellers, with his aggressive strategies and the support of his father, founder Mr. Firoz Merchant, has continued the legacy of Pure Success, Pure Innovation & Pure Leadership. With over 2 decades in the market, Pure Gold Jewellers has matured over the years with more than 150 stores over 20 countries including Middle East and Asia. We are also in the process of opening 200 further stores worldwide by 2018. By combining the latest design, extensive retail experience, and a range of innovative concepts, today, Pure Gold Jewellers has become a leading jeweller in the Middle East and Asia with 2 factories in India and 1 in China, employing over 2,000 craftsmen and professionals, all of whom are dedicated & qualified to cater to the needs of its fast growing clientele. PURE COMMITMENT Excellence and innovation are the two pillars upon which Pure Gold Jewellers has been built. As a market leader in this trade for the past two decades, we have shown the way forward by becoming the first jewellery retailers to gain ISO certification in the year 2002 and first and only jeweller to be awarded with World Diamond Mark. The 'Star Performer' award for outstanding levels of customer satisfaction is a sparkling testimony to our proficiency. Pure Gold Jewellers has also been the recipient of the "Best Service Performance Brand" award in the large business category for six years - 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015, under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development. The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by the international consultancy, Ethos Consultancy, for the year 2009 and 2010. Pure Gold Jewellers won the Best Consumer Friendliness Index award - 2014 by Commercial Compliance and Consumer Protection (CCCP) division in the Department of Economic Development, Govt. of Dubai. Pure Gold Jewellers has also been consistently ranked as a Superbrand by the UAE Superbrand Council for six consecutive years since 2009 to 2014.