Website Conversion Optimisation Manager Senior Associate

Excited by the opportunity to build innovative digital products and services in a start-up environment backed by one of the leading financial service providers worldwide Behind every investment is a person with ambitions motivations and values. While we know that every client is unique they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing and the trust that 150 years of J.P. Morgan heritage brings.

As a Website and Conversion Rate Optimisation Manager you will be responsible for improving the customer journey and driving commercial KPIs across the marketing website. This role works cross-functionally to identify opportunities to improve conversion build hypotheses test at scale and communicate results to the business. Were looking for people who have a curious mindset thrive in collaborative environments are solution-oriented and commercially savvy.

Job Responsibilities:

• Website Ownership - Own the strategy performance and optimisation of the marketing websitedefining success metrics (commercial and customer) and managing a prioritised delivery calendar aligned to business objectives.

• CRO & experimentation leadershipIdentify opportunities across key journeys develop hypotheses and lead A/B and multivariate testing to improve conversion and customer experience at scale.

• Insight & analysisUse quantitative and qualitative inputs (analytics customer research UX insights funnel analysis) to diagnose friction uncover growth opportunities and make evidence-based recommendations.

• Website/experimentation roadmap Build and maintain a clearly prioritised experimentation roadmap regularly communicating progress learnings and next steps to stakeholders.

• Performance monitoring & reportingTrack and report on KPIs for priority pages and funnels identify trends/risks and translate results into actionable improvements and decisions.

• Cross-functional deliveryPartner with Marketing Growth Product Design/UX Research Engineering Commercial and Brand teams to scope deliver and iterate on website enhancements and tests.

• SEO partnershipCollaborate with the SEO Manager to improve organic performance ensuring website pages are structured and updated to support strong indexing across search engines and LLMs.

• Compliance focus - Collaborate with Compliance and Controls teams to ensure all marketing initiatives adhere to regulatory and internal policy requirements.

Required Qualifications Capabilities and Skills:

• Prior experience in website and conversion rate optimisationdigital growth or digital product marketing (financial services/investing experience is a plus).

• Demonstrated success improvingconversion and funnel performancethrough structured experimentation and iterative optimisation.

• Strong analytical ability: comfortable using data to generate insights prioritise work and evaluate outcomes (experience with GA4/Adobe/Amplitude or similar is beneficial).

• Experience partnering effectively withProduct and Marketingteams across the campaign and lifecycle journey (briefing execution measurement iteration).

• Familiarity withCMS platformsand website optimisation tooling (e.g. testing personalisation heatmaps/session replayspecific tools not required).

• High attention to detail strong communication and a curious customer-first mindset with commercial judgment.

• Experience working in aregulated environment(financial services insurance healthcare etc.) preferred.