Sales Program Manager

The Opportunity:

We are seeking a Senior Manager Sales Programs EMEA & Global Center of Excellence (COE) to lead the execution of Sales Programs within EMEA while building and scaling the global framework for how programs are designed activated and measured.

This role sits at the intersection of regional execution and global scale responsible for ensuring programs deliver measurable field impact in EMEA business while establishing repeatable models that can be leveraged across regions.

You will be responsible for driving execution of priority programs within the EMEA business ensuring they are adopted and executed by sales teams all the way to value will serve as the critical link between strategy and field impact partnering closely with Sales leadership to drive accountability and results.

What Youll Do:

Success Targets: Define the anticipated value for the field sales audience related to pipeline outcomes.

Activation Plan: Align with the ecosystem to translate programs into actionable next steps to execute.

Anticipate & Mitigate Risks: Goes beyond status reporting to drive issues to resolution by anticipating risks and developing risk mitigation strategies.

Stakeholder Engagement: Collaborate with cross-functional teams and key stakeholders to ensure seamless communication and coordination across all projects.

Strategic Alignment: Ensure projects and initiatives are aligned to strategic objectives and business outcomes.

Scale Programs: Drive a repeatable motion that marries data insights (product performance deal bands) with programmatic next best actions

Key Responsibilities

1. Drive Sales Program Execution in EMEA

Work closely with Sales leaders (SOMs RVPs) to align priorities and execution expectations

Translate global and regional priorities into clear actionable motions for field teams

Reinforce program adoption through manager engagement and accountability frameworks

Ensure programs are embedded into sales cadences and operating rhythms

Provide clear guidance on what success looks like and how to achieve it

Engage with the field sales teams to drive feedback to improve program effectiveness

2. Build and Scale the Global Sales Programs COE

Define and evolve the Sales Program activation framework used across regions

Establish standardized approaches for Program design field execution adoption and reinforcement

Ensure consistency in how programs are planned launched and executed globally

3. Drive Cross-Functional Alignment Across Regions

Partner with Marketing Product Sales Operations and Enablement to ensure programs are designed for execution

Serve as a central coordination point for global program consistency

Align stakeholders on roles timelines and success criteria

4. Establish Measurement & Continuous Improvement

Define and track KPIs for adoption execution and business impact

Monitor program performance across Americas and globally

Lead program retrospectives to capture insights and improve future execution

Scale best practices across regions through the COE

What Success Looks Like

EMEA programs are clearly executed and drive measurable pipeline and performance impact

A consistent global Sales Program operating model is adopted across regions

Field teams have clear actionable guidance with minimal ambiguity

Global data insights have next best actions driven by proven Sales programs

What You Bring

710 years in Sales Programs Sales Operations GTM Execution or Field Sales

Strong experience working directly with sales teams and frontline managers

Proven ability to drive execution and adoption at scale

Strong understanding of pipeline creation and progression motions

Highly action-oriented with a focus on outcomes over activity

About Adobe

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