Program Manager – Content Capability , XCM (EU)

We are seeking a highly focused Program Manager to drive the implementation and adoption of new content capabilities workflows and AI-enabled tools across EU Prime & Marketing. This role ensures that new content capabilities dont stay theoretical they are adopted used and scaled across teams and marketplaces.

As part of EU Prime & Marketings Content Marketing & AI Enablement team the role ensures that newly defined content standards learning systems and tools are successfully embedded into day-to-day workflows across planning creative development delivery and optimization across multiple EU marketplaces and functions.

The ideal candidate is a natural activator: someone who takes well-defined strategy and makes it land in the real world with urgency precision and the ability to bring people along. They bring strong change management instincts thrive in high-ambiguity environments and are relentlessly hands-on.

This is a highly visible role that partners closely with the Head of Content Capabilities Head of Content Planning Senior Creative Operations Manager creative delivery performance channel owners and measurement teams; helping build a full-funnel content marketing system that delivers measurable business outcomes through efficient and effective creative solutions.

Key job responsibilities
Capability Implementation & Adoption
- Drive rollout and adoption of new content capabilities including content effectiveness frameworks and AI-enabled workflows.
- Translate capability designs into clear actionable workflows and ways of working for partner teams.
- Ensure consistent usage across teams and markets identifying and addressing adoption gaps.
- Lead change management planning and execution for new capability rollouts including communication training and readiness assessment across impacted teams.
- Manage administration of third-party tools such as licensing access rights and policy compliance

Pilot Execution & Scaling
- Partner campaign planning and creative teams in execution of lifecycle and full-funnel pilots to test and refine new capabilities.
- Identify friction points in real workflows and rapidly iterate solutions.
- Codify learnings into scalable playbooks and implementation patterns that can travel across EU markets.

Cross-Functional Orchestration
- Partner closely with Content Operations Creative Delivery and Capability/Product leads to embed new ways of working into existing processes.
- Act as the connective layer across strategy production and platform enablement teams.
- Drive alignment across stakeholders and ensure clarity on roles responsibilities and expectations.

Mechanisms & Continuous Improvement
- Establish mechanisms to track adoption usage and impact of new capabilities.
- Surface insights and recommendations to continuously improve workflows and tools.
- Ensure feedback loops are in place between users capability leads and the broader Content Capabilities team.

About the team
We are a new team within EU Marketing & Prime focused on Content Marketing and AI Enablement. We build and scale content across all marketing channels lifecycle priorities and funnel stages using AI and automation to raise the bar on speed quality and impact. This role is the fuel that powers the operational engine of the team: ensuring we deliver efficient and effective work that drives meaningful business outcomes and positively impacts customer experiences. We are designing a content operating system connecting strategy planning and execution and this role ensures that teams are provisioned with the right data and timely moments to make optimal decisions.

- Experience in a program management or project management role
- Experience delivering results for large cross-functional initiatives/projects
- Experience that includes strong analytical skills attention to detail and effective communication abilities or experience in managing and troublshooting network
- Experience leading complex programs with significant change impact across organizational boundaries
- Experience translating strategy into operational workflows and processes.

- Experience defining the workflow within a marketing production or creative department or company
- Familiarity with AI tools DAM systems or workflow platforms (e.g. Asana Workfront).
- Strong stakeholder management and communication skills.

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