Were looking for a commercially minded Marketing Manager to help accelerate growth across Ideagens fastscaling SaaS portfolio. This is an exciting opportunity for an innovative selfstarter who enjoys taking ownership and making a measurable impact on revenue. Youll lead all marketing activity from campaign creation to website optimisation and paid media working closely with BDR and Sales to generate demand unlock new opportunities and fuel pipeline growth. Blending strategy with handson delivery youll have the freedom to test learn and innovate in a fastpaced environment where your ideas can directly influence business success.
Responsibilities
The overall purpose of this role is to generate sales opportunities from marketing activities. Key responsibilities will include:
Creating compelling marketing materials to drive lead generation activities
Taking ownership of campaign activity and reporting on success against KPIs
Supporting demand generation strategy and contributing ideas for new activity
Creating supporting go-to-market messaging and assets for sales enablement
Using digital channels to amplify content including social (organic and paid) PPC email and other digital channels
Supporting pipeline growth by working closely with BDR and Sales across webinars content marketing website paid ads and email
Managing website content landing pages and forms to support campaigns
Understanding the competitive landscape target audiences personas brand proposition and key messages to develop materials that drive engagement and response
Skills and Experience
Self-sufficient capable of creating and executing campaigns and reporting on results
Experience in B2B SaaS marketing and lead generation activities
Strong affinity for helping sales teams achieve revenue targets
Commercially-minded with a focus on pipeline growth and key marketing metrics
Excellent written and verbal communication skills
Creative thinker able to contribute new campaign ideas and refine ongoing activity
Analytical and able to make data-driven decisions to optimise results
Excellent team player outgoing and proactive
Desirable
Experience using Salesforce Pardot and HubSpot (or similar) preferable
About Ideagen
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky to ensuring the food on our tables is safe to helping doctors and nurses care for the sick. So when you think of Ideagen think of it as the silent teammate thats always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America Australia Malaysia and India with people doing lots of different and exciting jobs.
Were building a future-ready team and AI is part of how we work smarter. If youre curious adaptable and open to using AI to improve how you work youll thrive at Ideagen!
What is next
If your application meets the requirements for this role our Talent Acquisition team will be in touch to guide you through the next steps.
At Ideagen we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in please let us know during the application process. Enhance your career and make the world a safer place!
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Required Experience:
Manager
Role PurposeLocation- Ruddington NottinghamshireLevel - Manager/ ProfessionalDepartment - MarketingWorking Pattern - Hybrid (three days a week in the head office)Benefits -Benefits at IdeagenSalaryWere looking for a commercially minded Marketing Manager to help accelerate growth across Ideagens fast...
Role Purpose
Location- Ruddington Nottinghamshire
Level - Manager/ Professional
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office)
Were looking for a commercially minded Marketing Manager to help accelerate growth across Ideagens fastscaling SaaS portfolio. This is an exciting opportunity for an innovative selfstarter who enjoys taking ownership and making a measurable impact on revenue. Youll lead all marketing activity from campaign creation to website optimisation and paid media working closely with BDR and Sales to generate demand unlock new opportunities and fuel pipeline growth. Blending strategy with handson delivery youll have the freedom to test learn and innovate in a fastpaced environment where your ideas can directly influence business success.
Responsibilities
The overall purpose of this role is to generate sales opportunities from marketing activities. Key responsibilities will include:
Creating compelling marketing materials to drive lead generation activities
Taking ownership of campaign activity and reporting on success against KPIs
Supporting demand generation strategy and contributing ideas for new activity
Creating supporting go-to-market messaging and assets for sales enablement
Using digital channels to amplify content including social (organic and paid) PPC email and other digital channels
Supporting pipeline growth by working closely with BDR and Sales across webinars content marketing website paid ads and email
Managing website content landing pages and forms to support campaigns
Understanding the competitive landscape target audiences personas brand proposition and key messages to develop materials that drive engagement and response
Skills and Experience
Self-sufficient capable of creating and executing campaigns and reporting on results
Experience in B2B SaaS marketing and lead generation activities
Strong affinity for helping sales teams achieve revenue targets
Commercially-minded with a focus on pipeline growth and key marketing metrics
Excellent written and verbal communication skills
Creative thinker able to contribute new campaign ideas and refine ongoing activity
Analytical and able to make data-driven decisions to optimise results
Excellent team player outgoing and proactive
Desirable
Experience using Salesforce Pardot and HubSpot (or similar) preferable
About Ideagen
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky to ensuring the food on our tables is safe to helping doctors and nurses care for the sick. So when you think of Ideagen think of it as the silent teammate thats always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America Australia Malaysia and India with people doing lots of different and exciting jobs.
Were building a future-ready team and AI is part of how we work smarter. If youre curious adaptable and open to using AI to improve how you work youll thrive at Ideagen!
What is next
If your application meets the requirements for this role our Talent Acquisition team will be in touch to guide you through the next steps.
At Ideagen we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in please let us know during the application process. Enhance your career and make the world a safer place!
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