Manager, Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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26033 - Account Manager Planning - Betfred (London or Mancester based).

T&P:

T&P part of WPP is one the worlds leading full service creative and media agencies connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners it brings together content and distribution into a single holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018 T&P is focused on harnessing AI across all its outputs with its 1900 people already trained on WPPs proprietary AI platform Creative Studio to deliver enhanced outcomes for clients.

The Planning Manager plays a pivotal role in developing and implementing innovative media strategies that drive significant client results. This role requires a blend of strategic thinking strong client relationship management commercial acumen and effective project execution to deliver impactful and integrated client solutions for our clients.

Key Responsibilities

1. Client Relations & Management:

• Build and maintain strong positive client relationships serving as a primary point of contact for planning recommendations and project updates.
• Develop a deep understanding of client needs objectives and challenges proactively addressing concerns and fostering collaborative partnerships.
• Effectively communicate complex planning recommendations and manage client expectations.
• Contribute to high client satisfaction and retention through excellent service delivery.

2. Commercial Awareness & Budget Management:

• Demonstrate a solid understanding of agency financials client profitability and their impact on assigned projects and accounts.
• Manage project budgets effectively ensuring all deliverables are met within agreed financial and timeline parameters.
• Understand and adhere to client contracts and billing processes demonstrating financial responsibility.
• Identify opportunities to maximise client ROI and contribute to the agencys overall profitability.
• (Relevant training resources: &Commercial Learning Programme)

3. Project Management:

• Champion integrated planning approaches fostering seamless collaboration across the planning team creative media and other agency disciplines.
• Effectively communicate planning recommendations to ensure alignment across all channels and platforms.
• Build strong partnerships with internal teams to contribute to holistic and impactful client solutions.

4. Media Planning & Strategy:

• Develop and implement effective data-drivenmedia strategiesacross various channels aligning with client objectives target audiences and market trends.
• Leverage data and insights to inform planning decisions ensuring alignment with overall campaign strategy and maximizing ROI.
• Contribute to innovative planning approaches and champion integrated solutions that push boundaries.

5. Technologies & Learning:

• Stay abreast of industry trends emerging technologies and new tools exploring and implementing them to enhance planning effectiveness.
• Share knowledge and insights with the team fostering a culture of continuous learning and innovation within the planning practice.
• Actively participate in training and development opportunities expanding personal skillset and contributing to the agencys knowledge base.
• (Relevant training resources: Amplified Intelligence Training Programme on the T&P Learning Hub)

6. Collaboration:

• Foster a positive andhighly collaborative team environment managing relationships effectively with managers peers and junior team members.
• Be a true team player actively supporting colleagues sharing knowledge and contributing to a strong sense of unity and collective success within the planning team and across the agency.
• Provide guidance and support to junior team members contributing to their growth and development.
• Communicate project updates share knowledge and contribute to a culture of learning within the planning team.
• Champion agency values and cultural norms in all interactions.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an Open Environment by balancing people and client experiences by cultivating trust.
• Lead Optimistically by championing growth and development to mobilize the enterprise.
• At least 3 years of experiencein media planning and strategy within an agency environment.
• Proven track record of developing and implementing successful data-driven media campaigns for diverse clients.
• Strong understanding of the UK media landscape across digital (e.g. programmatic social search video) broadcast and print channels.
• Demonstrated ability to manage client relationships present strategic recommendations and manage expectations.
• Excellent analytical skills with the ability to interpret complex data draw insights and translate them into actionable media strategies.
• Proficiency in relevant media planning tools and platforms (e.g. specific ad servers analytics platforms research tools -you might want to list some here if relevant).
• Bachelors degree in marketing Advertising Communications or a related field (or equivalent practical experience).

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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