Manager Media

At Food LionAssociates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion and in return we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.

Position Summary

The Media Manager is responsible for leading the annual media planning across Digital and Traditional properties in a way that translates the marketing strategy into a cohesive media strategy and aligns with the brands marketing objectives. This role acts as the Media Subject Matter Expert for both annual and initiative-based plans and is accountable for driving strategy-driven impactful plans that advance iROAS/iROI new customer acquisition loyalty and competitive advantage. The position is the day-to-day liaison with the assigned media agency to ensure plans are developed and executed flawlessly within the allocated $30$40M budget while actively championing experimentation with new media formats to deepen shopper connection. The role maintains knowledge of the competitive media landscape tracks share of voice and competitor spend and flags any drops in SOV or substantial increases in competitor activity to inform strategy adjustments.

Principle duties and responsibilities

• Owns the media plan development and deployment for all media channels inclusive of Linear TV audio Out-of-Home Connected TV OLV Display Social Paid Search Affiliate and test & learn opportunities.
• Responsible for ensuring performance goals are met or exceeded via media metrics & incrementality.
• Plan and effectively manage a $30 $35M annual media budget providing monthly forecast updates to Finance.
• Provide/recommend increases/ decreases in spending where appropriate to take advantage of opportunities as they occur and to achieve business performance.
• Manage media agency partner to develop strategy plans within set budget and offer up innovative ideas and value adds for the Brand.
• Ensure rigorous performance analysis is conducted on all media channels to optimize the media mix by channel.
• Be a subject matter expert on all media channels and be an active member of the Integrated Planning Process meetings.
• Responsible for the deployment of all media channels and ensure cross-functional partners complete the necessary work to deliver on time on strategy plans.
• Lead through a continuous improvement mindset by setting strong goals and feedback sessions and apply learnings to media plans.
• Stay current on media trends and create test & learn plans to continually optimize plans.
• Lead mentor and develop one social media specialist by setting clear goals and accountability for performance.
• Collaborate with NFR on contract negotiations with selected media partner to provide optimized fee structure and value.

Basic Qualification

• 8 years of experience in a media agency or client-side marketing team.
• Traditional and Digital experience a plus.
• Experience in effectively managing multi-million-dollar media budgets.
• Experience in utilizing media analytics to inform optimal plans.

Education

• Bachelors degree or equivalent experience.

Skills and abilities

• Expertise in developing a wide range of marketing plans in a dynamic environment.
• Strong relationship-building skills.
• Highly proficient in Microsoft Office Suite including Excel and PowerPoint.
• Strong understanding of media analytics.
• Solid understanding of the technical needs behind digital marketing channels.
• Solid understanding of all emerging trends in the media industry.
• Strong ability to convert strategic plans into execution of tactics.
• Excellent oral and written communication & presentation skills
• Strong communication and people leadership skills
• Creative thinking
• Critical thinking
• Travel: 10% or as needed

Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race color religion sex (including pregnancy childbirth and related conditions) national origin age disability sexual orientation veteran status gender identity or gender expression or any other characteristic protected by law.

If you have a disability and require assistance in the application process please contact our Recruiting Department