CRM & Data Manager
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Job Summary
WE ARE LANDSEC
We identify and shape places that create opportunity enhance quality of life and bring joy to the people connected to them.
This is how weve created the UKs leading portfolio of urban places and one of the largest real estate companies in Europe.
Our 10 billion portfolio is built around premium workplaces the countrys pre-eminent retail platform and a residential pipeline that will redefine urban life.
Weve honed this ability over 80 years. Spotting the opportunities building the partnerships and continually adapting to shape the places that meet the needs of a changing world.
Places where life happens. Where businesses grow. And where cities are defined.
LOCATION
London Victoria Street (hybrid 3 days in the office)
THE ROLE
To lead and scale the Marketing Technology capability within our CRM team with accountability for Salesforce Marketing Cloud and Data Cloud transforming marketing into a data-driven always-on engagement model across our B2C audiences providing personalised highly engaging communications to our retail consumers. This is new hands-on rolewith the scope toembed and growthe technical marketing CRM capabilities within Landsecs Retail team.
PRINCIPLE ACCOUNTABILITIES
- Own roadmap configuration andoptimisationof Salesforce Marketing Cloud and Data Cloud including integration with input data sources and output marketing platforms
- Work within our wider Landsec Consumer team to define customer journey frameworks to use within Salesforce Marketing Cloud
- Managethetechnical relationship withMarketing Cloud and Data Cloud suppliers
- Partner with Landsec Architecture & Data team todefinetargetMarTecharchitecture and integrations
- Empower the wider Marketing teams and external content agencies to deliver better operational outputs
- Design and implement a unified B2C (and in future B2B) customer data model
- Enable and manage identity resolution andpersonalisationvia Data Cloudnecessary to support the consumer CRM and communication journey
- Partner with the wider Digital Marketing team and content agencies to deliver automated trigger-basedpersonalisedcampaigns
- Standardisereusable templates frameworks and best practicesacross CRM activity
- Lead on longer term transition from an agency-led operating model to a more efficient in-house capability
- Establishrobust campaign QA processes and governance frameworks
- Ensure full compliance with GDPR and consent management requirements
- Define CRM KPIs and lead the B2C CRM strategy to drive growth and performance
- Drive continuous insight-ledoptimisationof campaigns and customer journeys
- Act as a key interface across Marketing Data and Technologyteams to algin strategy and execution
ESSENTIAL CRITERIA
- Experience with Salesforce Marketing Cloud
- Experience & understanding of Data Cloud and CDP concepts
- Segmentation and journey designexpertise
- Stakeholder management experience
- Knowledge of GDPR and data governance
Life and Benefits at Landsec
We have a great benefits package there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.
Below are some of our core benefits make sure to visit our My Total Reward page for more information.
Performance based annual bonus plan
25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special My Day to take off for whatever you choose.
Enhanced pension contributions Landsec will contribute up to 10.5% subject to your contribution.
Private medical insurance Health Cash Plan Life assurance and income protection.
Enhanced maternity adoption shared parental leave policies (view our Family policies page for more details)
Two different share plans enabling you to share in the success you will help to build
Up to 4 working days to volunteer per year and Give As You Earn programmes allowing you to donate to charities straight out of your pay and we top up by 20%
And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme digital GP cycle to work scheme a mindfulness app and a health app supporting fertility and menopause
Diversity and Inclusion
At Landsec we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.
We strive to ensure all our information and services are accessible to andusableby everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles please get in touch with our recruitment partners by emailing
To find out more about our approach visit our Diversity and Inclusion page.
Required Experience:
Manager
About Company
Shaping places and creating value for years to come, from iconic office space to rent in London to popular retail destinations in the UK. Find out more.
