CRM Copywriter (6m FTCFreelance)

DEPT is a Growth Invention company built to help the worlds most ambitious brands grow faster. Operating at the intersection of technology and marketing our 4000 specialists deliver growth invention services across Brand & Media Experience Commerce CRM and Technology & Data. Were 5050 tech and marketing partner-led and first to move. Clients include Google Lufthansa Meta eBay and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This is an embedded role working directly within the marketing team of a UK Award winning fintech based at their offices in Canary Wharf.

We are open to either a 6 month fixed-term contract or freelance with a view to go permanent.

As a Copywriter youll write and shape onsite and CRM content. You will work closely with key stakeholders to produce high-quality marketing copy that showcases our clients voice and furthers their brand story.

You will be working closely with Sr. Copywriters to follow and improve upon creative standards processes and guidelines to maximise quality and minimise churn. This role requires a genuine passion for the craft of copywriting an affinity for brand storytelling and a keen eye for detail.

WHAT YOULL DO:

• Lead the end-to-end copywriting across complex multi-touchpoint CRM programmes including email push SMS in-app messaging and lifecycle automation flows for a portfolio of clients.
• Translate CRM briefs and customer journey maps into sharp strategically-grounded copy that drives measurable engagement and conversion.
• Own and evolve client tone of voice within the CRM channel ensuring consistency and distinctiveness across every touchpoint in the customer lifecycle.
• Partner closely with CRM Strategists and Data teams to interpret audience segmentation behavioural triggers and A/B test results and use those insights to sharpen copy performance.
• Set and uphold creative standards across the CRM output reviewing and providing structured constructive feedback on junior copywriters work.
• Lead copy concepting in creative brainstorms bringing well-developed CRM-specific ideas that balance creative ambition with commercial reality.
• Proactively identify opportunities to improve client communications through competitor analysis industry trends and emerging CRM best practices.
• Collaborate with Designers Creative Directors and Client Services to ensure copy and creative are always working together not just coexisting.
• Act as a senior creative voice in client-facing conversations confidently presenting and defending creative rationale.

WHAT YOU BRING:

• 5 years of copywriting experience with a significant portion dedicated to CRM email lifecycle push SMS and in-app copy at scale.
• Demonstrable expertise in writing for customer lifecycle programmes you understand the difference between acquisition onboarding retention and win-back and you write accordingly.
• Strong grasp of CRM strategy fundamentals: segmentation personalisation behavioural triggers and how copy intersects with automation logic.
• Experience working closely with CRM or marketing technology platforms (e.g. Braze Klaviyo Salesforce Marketing Cloud or similar).
• Agency or in-house brand experience ideally with exposure to fintech

WE OFFER

• A flexible hybrid working policy (2 days from the office depending on location).
• Pension free private healthcare mental health support and company sick pay scheme.
• 26 days paid holiday (plus UK Bank Holidays).
• Help getting you to work with a season ticket loan and cycle to work scheme.
• Enhanced family-friendly policies to support new parents.
• Social and Cultural Events plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks bringing the outside in with regular guest speakers and events.
• Learning and Development supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a Buddy to help you through your first weeks at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named Agency of the Year at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small local or global at DEPT youll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHY DEPT

We are a Growth Invention company built to help the worlds most ambitious brands grow faster. Operating at the intersection of technology and marketing we create what is next by pioneering ideas acting fast and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious move with intent and never stop inventing. Our culture runs on three values: better together relentlessly curious and get sh*t done. It is how we work how we grow and how we make things that matter.

At DEPT you will find the freedom to explore the space to collaborate and the trust to make a real impact for our clients for each other and for the world we are helping to build.

DIVERSITY EQUITY & INCLUSION

At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.

Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity equity and inclusion Check out our efforts here.