Senior Data Analyst, CRM Monopoly GO!

Our Product Analytics team is looking for a Senior Product Analyst CRM to join us on a fixed-term maternity cover contract supporting the CRM team on Monopoly GO!This role is ideal for an analyst who enjoys combining product analytics lifecycle analytics and player behavior insights to improve CRM campaigns player engagement and retention.

You will work closely with CRM stakeholders to measure campaign performance evaluate experiments build dashboards identify player segments and recommend ways to improve the impact of CRM initiatives. Your work will help the team understand not only whether campaigns performed well but why and what actions should be taken next.

At Scopely we care deeply about what we do and want to inspire play every day. Whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people around the world daily.

Monopoly GO! is a global phenomenon and one of the most successful mobile game launches in history captivating millions of players worldwide.

What Youll Do

• Analyze player behavior and CRM performance across campaigns lifecycle journeys segmentation retention engagement and monetization
• Measure the impact of CRM initiatives including push notifications in-game messages inbox campaigns offers and lifecycle communications
• Design and analyze experiments holdouts and incrementality frameworks to understand the true impact of CRM actions
• Build dashboards reports and recurring analyses that help the CRM team make faster better-informed decisions
• Translate data into clear recommendations that improve player targeting personalization campaign timing and lifecycle strategy
• Partner with CRM Product Analytics Analytics Engineering Data Platform and Data Science teams to improve data quality tracking and decision-making
• Present insights clearly to technical and non-technical stakeholders explaining what happened why it happened and what should happen next

What Were Looking For

• 3 years of experience as a Data Analyst Product Analyst CRM Analyst BI Analyst or similar analytical role
• Experience working directly with CRM lifecycle growth live operations or product teams
• Strong SQL skills and comfort working with large datasets. Experience with BigQuery is a plus
• Experience analyzing player behavior campaign performance segmentation retention engagement monetization or lifecycle trends
• Working knowledge of experimentation methods including A/B testing holdouts incrementality analysis or campaign measurement frameworks
• Experience with visualization tools such as Looker Tableau Power BI or similar. Looker experience is preferred
• Strong communication and presentation skills with the ability to turn complex analysis into clear actionable recommendations
• Ability to operate independently prioritize effectively and ramp up quickly in a fast-paced collaborative environment
• Bachelors degree in Business Economics Computer Science Engineering Mathematics Statistics or a related field or equivalent practical experience

Nice to Have

• Experience in mobile gaming consumer apps entertainment e-commerce or other high-scale digital products
• Experience with Python or R for analysis automation or statistical modeling
• Understanding of player lifecycle concepts such as onboarding activation engagement retention churn reactivation and payer behavior
• Experience with audience segmentation personalization campaign targeting or recommendation frameworks
• Experience using AI frameworks or agentic coding tools such as Claude Code to accelerate analytical workflows documentation code generation code review or automation

About Scopely

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Niantic games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.

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Employment at Scopely is based solely on a persons merit and qualifications. Scopely does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition (including breastfeeding) or any other basis protected by law. We also consider qualified applicants with arrest or conviction records consistent with applicable federal state and local law.