Digital Marketing Data Analyst

Warsaw / hybrid

Fulltime

About the Role

We are looking for a specialist who can seamlessly combinemarketing data analyticsweb analyticscampaign performance optimization andmarketing automationto strengthen the effectiveness of our digital activities and support datadriven business decisions.

This role is ideal for someone who feels confident working with data understandsendtoenddigital marketing mechanisms and wants to actively shape how we measure optimize and report digital performance.

Scope of Responsibilities

Web & Marketing Analytics

• Indepth analysis of marketing data and user behaviour across digital touchpoints (GA4 GTM MS Clarity marketing platforms).

• Identifying trends inefficiencies and optimization opportunities across paidandowned.

• Preparing recurring and adhoc reports (Power BI Excel PDF) with actionable insights.

• Creating summaries insights and strategic recommendations that directly improve marketing ROI and user engagement.

• Defining consistent measurement frameworks attribution logic and reporting standards.

• Building automated dashboards andreducingmanual work to improve reporting efficiency.

• Ensuring accuracy consistency and reliability of all marketing and web analytics data.

Marketing Performance Programs

• Initiating developing and executingmeasurable marketing performance programs

• Identifying relevantmarketable universesfrom internal and external sources; setting up analysing and reporting ontest & control groupsfor marketing initiatives.

• Integrating insights across multichannel inbound and outbound activities throughout the customer journey and lifecycle.

• Promoting increased prospect and customer engagement through improved reporting analysis and insights.

• Driving continuous improvement of business results ROI and achievement of objectives throughrepeatable testlearnimprove processes.

• Buildingmarketing dashboardsthat visualize KPIs and performance indicators.

• Packaging analytical deliverables in a clear structured and compelling way with a strong storyline that addresses business needs and questions.

Database & AdHoc Analytical Work

• Conducting adhoc database projects and analyses including data extraction data quality checks cleansing aggregation and diagnostic analysis.

• Developing reporting outputs that lead to more insightful business recommendations driven by data and customer understanding.

• Supporting project development with analytical input and datadriven recommendations.

Collaboration & Development

• Close cooperation with marketing sales and IT teams.

• Participation in meetings with digital marketing teams and media agencies.

• Recommending best practices in digital analytics measurement and optimization.

• Testing and evaluating new analytical and automation tools.

Tools You Will Work With

• Google Analytics 4 (musthave)

• Power BI

• Looker Studio

• Excel

• Marketing automation tools (e.g. SalesManago)

• MS Clarity

• Email & SMS tools

• Social media tools

• ClickUp or similar

Requirements (musthave)

• Advanced knowledge of data analytics tools especially GA4.

• Strong analytical skills and experience in optimizing marketing activities based on data.

• Handson experience working with databases (analysis segmentation).

• Accuracy excellent work organization and time management.

• Reliability ownership and proactive attitude.

• Strong communication skills and ability to work effectively in a team.

Nice to Have

• Willingness to grow in digital marketing web analytics and data analytics.

• Openness to testing new tools methods and analytical solutions.

• Basic SEO/SEM knowledge.

• Knowledge of Saleforce Marketing CloudGoogle Marketing Cloud Google Tag Manager.