Organic Content Lead Director

Bublishing

Job Location:

Manila - Philippines

Monthly Salary: USD 4000 - 6000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Ancient Remedies is a fast-moving natural health and wellness company on a mission to help people help themselves through holistic medicine. We make beautiful practical books about herbal remedies food as medicine and natural health and we sell thousands of books every day through paid channels.

Now we need to build the organic side of the brand.

Our organic presence is underbuilt. We have real products real customers and a mission people care about but our social content does not yet reflect the trust warmth usefulness and authority of the brand we are building. We do not want engagement bait. We do not want generic Big Pharma doesnt want you to know this content. We want social content that makes people feel: this brand understands me helps me and can be trusted.

This role exists to own that shift.

You will lead the day-to-day organic social strategy across Instagram TikTok YouTube Shorts Facebook and future channels. You will define what we post why we post it how it should feel and how we improve. Youll turn Ancient Remedies into a brand people are proud to follow save share and buy from.

This is a high-ownership role. You will not be handed a perfect system. You will build the system. Youll create content pillars test formats direct editors or creators analyze performance and raise the standard of everything we publish. The right person will have a rare mix of social taste customer empathy brand judgment and speed.

What Youll Own

Define and execute the organic social strategy for Ancient Remedies.
Build content that drives reach while increasing trust authority and brand warmth.
Create repeatable content series around natural health herbal remedies food as medicine seasonal wellness and our books.
Write hooks scripts captions content briefs and creative direction for short-form videos.
Manage the content calendar and posting rhythm across key platforms.
Work with editors creators or internal team members to produce content quickly.
Identify what is working what is not and what we should test next.
Improve the quality of our public-facing brand presence.
Protect the brand from low-trust legally risky or off-mission content.
Report clearly on performance insights and next steps.

Who Were Looking For

We are looking for someone who understands social media at a deep native level but also understands that not all attention is good attention.

You should have strong taste. You can look at a post and explain why it works why it feels cheap why it builds trust or why it damages the brand. You know the difference between content that gets views and content that creates real brand equity.

You should be genuinely interested in natural health wellness herbal remedies food as medicine or helping people take better care of themselves at home. You do not need to be a medical expert but you need to care about the category and respect the customer.

You should be comfortable moving fast testing often and owning outcomes. This is not a role for someone who waits to be told exactly what to do. We want someone who brings ideas notices problems raises the bar and takes responsibility.

You may be a great fit if you have:

Experience growing or managing organic social accounts for a brand creator publisher wellness company education company or consumer product.
Strong instincts for short-form video hooks retention storytelling and platform-native content.
A portfolio that shows real taste not just trends templates or generic edits.
The ability to direct editors creators or UGC talent.
Comfort being scrappy: filming briefing scripting posting analyzing and iterating.
High standards for brand trust accuracy and customer perception.
Clear communication and strong ownership.

This role is for someone who wants to build something meaningful not just run social.

Required Skills:

Organic Social Strategy Social Media Management Short-Form Video Production Content Creation Brand Management Scriptwriting Copywriting Creative Direction Content Calendar Management Social Media Analytics Digital Storytelling Video Editing Direction UGC Management Audience Engagement Brand Equity & Trust Content Marketing Campaign Performance Reporting Health & Wellness Project Management Cross-functional Collaboration

This is a remote position. Ancient Remedies is a fast-moving natural health and wellness company on a mission to help people help themselves through holistic medicine. We make beautiful practical books about herbal remedies food as medicine and natural health and we sell thousands of books ever...