New Star

“New Star” is an Egyptian Company that since 2006 has been providing the services of importing, exporting, and foods distribution. “New star” takes the lead in marketing the product called “Al Manfoush”, which is famous in Egypt with the trade name “Al Fankoush” (International Name is Pellet). This product is a type of dried snacks made from (flour – starch – salt), easily prepared and free of preservatives. Also, the company has imported in 2007 a new product of Powder juice called “Source” (contain 100% natural Sugar) with several delicious flavors that suit all tastes. While in 2008, the company has noticed that the Egyptians are nor properly aware of the product “Al Manfoush”. Some of them were buying the product as pasta not as “snacks” that is an easy to prepare at home. “New Star” has changed its marketing strategy and produces “Al Fankoush” with a new gown (large packages 15 kg), in spice shops. Such change has led to product proliferation in many governorates inside Egypt in addition to being exported to Sudan. In the same year, the Company’s activity has witnessed a great development inside Egypt. In 2012, “New Star” has obtained the franchises of the “Pellet” product from the two companies (BACH SNACKS – Lebanon), (Al Halwani – Jordan) in addition to its first franchise (PELLET FOODS – Syria). “New Star” has imported in 2015 the juice dispenser machine from the Italian company “COFRIMELL” and obtained a franchise from the “ARZUM OKKA” company to market the first Turkish coffee maker in the world. “New Star” has adopted a policy depends on offering new, healthy, and high quality products with affordable prices through the continuous search for any new products in the field of foodstuff industry.