GTM Engineer

Were looking for a GTM Engineer to join our team and build the AI-native go-to-market this role youll combine code automation and AI agents to turn our pipeline-generation engine into something most B2B SaaS companies havent even started building yet.

Youll work closely with Marian (Ops) Penny (Content) the Sales team and Thomas (VP GTM) to design build and ship the systems that move prospects from signal to meeting automatically. This role is ideal for a builder who wants to sit at the intersection of engineering marketing and sales and whos excited about applying AI agents to the work itself not just talking about them.

Welcome to Contentoo

At Contentoo we help businesses grow through exceptional content scaling creation and localisation globally. We build workflows with AI agents and human content experts inside enterprise marketing teams to fix the bottlenecks that bigger budgets and more headcount dont solve.

We support clients like Shopify Venn Action and Sendcloud with a tech-enabled approach that leverages our platform AI agents and human content experts to make content easy for everyone involved.

Our ambition is to run our own GTM the way we deliver content for our customers: orchestrated by AI agents with humans where judgement matters. This role is how we get there.

Our company culture values authenticity teamwork and challenging the status quo.

What youll do:

• Build signal-driven outbound systems that detect intent (job changes funding hires ad activity content launches) and trigger personalised outreach

• Operate Clay Apollo Smartlead and similar tools as building blocks not as black boxes

• Design enrichment pipelines that keep our ICP and target accounts continuously updated

• Stand up programmatic ABM at 1:1 and 1:few scale without 1:1 effort

• Build internal AI agents that handle prep work research lead scoring and routing across HubSpot and Slack

• Eat our own dog food: deploy AI agents in our GTM that mirror what we sell to customers

• Prototype quickly with n8n Make or custom code and productionise what works

• Own data quality across HubSpot our data warehouse and the wider stack

• Build attribution scoring and routing systems that Sales and Marketing can trust

• Reduce speed-to-lead and friction in handoffs through automation

• Run structured experiments on new channels signals and AI-driven plays

• Document what works kill what doesnt scale what compounds

What youll bring

• 3 years in GTM Engineering RevOps MarOps or a technical role with a commercial bent (youve shipped automation or tooling that directly touched pipeline)

• Comfortable with APIs and at least one of: Python SQL JavaScript. You dont need to be a software engineer but you can read and write code to glue systems together

• Hands-on with at least some of: Clay Apollo Smartlead Instantly n8n Make Zapier

• Deep HubSpot knowledge: workflows custom properties association logic reporting

• Comfortable with AI tooling: prompting building agents integrating LLMs into workflows

• A clear point of view on what AI does well in GTM and what it doesnt

• You think in funnels conversion rates and unit economics not in features or campaigns

• You ship. Youd rather have something running in production by Friday than a perfect plan in a doc by Tuesday

• Sceptical of hype. You can tell the difference between an AI tool that actually works and one that demos well

What youll get

• Coaching from the CCO and VP GTM

• Hybrid / remote-friendly working

• 25 paid holidays

• Monthly Alleo budget

• Solid pension plan

• Daily lunch and drinks

• All the office and home-working supplies you need

Our culture

Be part of a growing scale-up of 30 international team members and grow together with us. Our cultural pillars are:

• Human. You add value with a personal touch.

• Authentic. You are open and honest.

• Inventive. You proactively find ways to do better.

• Vibrant. You add a splash of colour.

Teamwork is at the core of our success and we celebrate together: on a boat tour over lunch on our rooftop terrace or during a friendly FIFA or Mario Kart match in the lounge.

A day in the life

Your Monday starts with a coffee and the GTM stand-up. You sync with Marian (Ops) Patrick (Sales Lead) and Thomas (VP GTM) on this weeks priorities: a new signal-based outbound play were testing a HubSpot routing fix and a custom enrichment workflow for our German ICP.

You spend the morning shipping a new Clay table that joins LinkedIn job-change signals to recent funding events scoring the result and pushing the top accounts straight into Smartlead with personalised first-line copy from a GPT-driven step. By lunch youve got the first cohort sequenced.

After lunch you debug a HubSpot workflow thats been misrouting inbound demo requests. Quick fix clean test deployed. Then you pair with Penny on automating the distribution of next weeks report to a tight target list.

Before wrapping up you sit in on the AE pipeline review and walk through which signals produced meetings this week. Then you spec out next weeks experiment in a short doc and head to the rooftop with the rest of the team.

Sounds good Were looking forward to your application! If youre excited about this role but dont tick every box wed still love to hear from you diversity of experience matters to us :) Or reach out to the hiring manager Thomas van Til -

Required Experience:

IC