web content writer

Overview:

Key Responsibilities:

• Produce highquality original content for webpages blogs and social media
• Conduct thorough research on industryrelated topics
• Optimize content for search engines (SEO) and implement keyword strategies
• Collaborate with the marketing team to develop content marketing strategies
• Edit and proofread content before publication
• Stay updated on industry trends and incorporate relevant insights into content creation
• Use content management systems (CMS) to publish and manage web content
• Create engaging concise and compelling copy for various digital platforms
• Ensure all content aligns with brand guidelines and maintains consistency
• Track and analyze content performance using web analytics tools
• Contribute to content planning and idea generation for campaigns and projects
• Adhere to deadlines and manage multiple projects simultaneously
• Collaborate with crossfunctional teams to align content with overall marketing initiatives
• Adhere to best practices in web content writing and digital communication
• Contribute to content optimization and A/B testing initiatives

Required Qualifications:

• Bachelors degree in English Communications Marketing Journalism or related field
• Proven work experience as a web content writer or in a similar role
• Strong understanding of SEO principles and best practices
• Proficiency in using content management systems (CMS) such as WordPress or Drupal
• Exceptional writing editing and proofreading skills
• Ability to tailor writing style and tone according to brand guidelines and target audience
• Excellent research skills and ability to translate complex information into clear compelling content
• Knowledge of web analytics tools such as Google Analytics
• Familiarity with social media platforms and their respective content formats
• Ability to work effectively in a fastpaced deadlinedriven environment
• Strong organizational and time management skills
• Understanding of digital marketing strategies and content marketing best practices
• Adaptability to evolving trends and technologies in the digital space
• Collaborative mindset and ability to work effectively in crossfunctional teams
• Attention to detail and commitment to delivering highquality work

seo,copywriting,cms,research,editing,digital