Web Content Designer/Developer - Level 4

About the Role

The Content Developer will work closely with our cross-functional project team focused in building and improving the State of Connecticut's digital government services. The Content Developer will support the mission by assessing customer needs and creating content for websites, knowledgebase hubs, chatbots, and digital applications. An ideal candidate should know content inside and out how to structure it, how to write it, how to use it in UX design, and how to track it. You must be an expert copywriter, but you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.

You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of content analysis, as well as creating mobile-first experiences and working across teams.

Experiences Required for This Role

Content Development At least 3 years of measurable experience in the following:
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies

SEO and analytics At least 3 years of experience with the following:
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google's "EAT" objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs

Content Optimization and Governance At least 3 years of experience and use cases with the following:
Defining customers' needs and identifying content gaps that prevent satisfactory digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

Content Development
Knowledge of Sitecore or a comparable CMS
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence

Performance in Complex Situations
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments

Team Player
Supporting teammates' skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality

Preferred Skills & Qualifications

Other Desirable Skills
Highly proficient in Sitecore
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content development work for a company or institution in a full-time role with defined project-driven goals
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
A portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi

Type Category Qualification Description Competency Required Skills Others Content marketing Proficient (4-6 Years) No Skills Others Salesforce Proficient (4-6 Years) No Skills Others SEO and analytics Proficient (4-6 Years) No Skills Others Sitecore Proficient (4-6 Years) No Skills Others Web content management systems Knowledge of content management systems Proficient (4-6 Years) No Skills Others Writing and Editing Skills Advanced (7-9 Years) No Education Others Bachelor's Degree Bachelor's degree in Communications, Marketing, English, Journalism, or related field Proficient (4-6 Years) No Skills Others Communication skills both verbal and written Proficient (4-6 Years) No