Web Analytics

Role : Web Analytics/ Marketing Analytics/ Adobe Analytics

Location: Redmond WA (Onsite)

Duration: Fulltime

Technical/Functional Skills

Marketing; Digital: Sales and Marketing Analytics; Digital : Web Analytics Tools; Web Analytics Domain; Business Program Management

Roles & Responsibilities

Digital marketing experience required experience with Adobe Analytics Web domain Web Analytics domain.

Handson coordination and execution on Lifecycle marketing programs this includes involving in Strategy data and analysis.

Coordinate with various teams including design content and other channels to drive insights and execution as per timelines.

Kickoff and drive strategic initiatives with cross functional teams and oversee business case prioritization timelines and execution.

Provide best practice oversight and assist in insights and reporting throughout the customer life cycle using reporting platforms and improve processes across platforms.

Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.

Track ongoing progress of projects and deliver timely updates to clients.

Communicate issues and technical roadblocks effectively.

Be knowledgeable on Digital Marketing best practices technologies and trends.

Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results improved deliverability and compliance.

Work with engineering partners to manage any new data requirements.

Strong business acumen across data platform and technology as well as crosschannel.

Ability to multitask and manage stakeholders within a dynamic business environment.

Extremely detailoriented approach with strong analytical skills.

Knowledge of technologies including Web CMS platforms Adobe Analytics SQL ADO Excel MSBI Azure.

Generic Managerial Skills

Digital : Adobe Analytics; Digital : Microsoft Power BI; Microsoft Excel; Digital : Sales and Marketing Analytics