Territory Sales Officer -TSOTerritory Sales Officer

• Job description of Territory Sales Officer TSO
• Job title: Territory Sales Officer TSO
• Department: Sales
• Reports to: Territory Sales Manager TSM
• Matrix: Area Sales ManagerASM Regional Sales ManagerRSM.
• Summary:
• The Territory Sales Officer (TSO) plays a vital role in driving sales and distribution of FMCG (Fast Moving Consumer Goods) products within a designated territory. You will be responsible for building strong relationships with customers achieving sales targets and ensuring optimal product visibility and availability.
• Key Responsibilities:
• Develop and implement territoryspecific sales plans to achieve assigned sales targets for volume and value across all product categories.
• Prospect and acquire new customers while maintaining and strengthening relationships with existing accounts.
• Manage distributor and retailer networks to ensure timely deliveries optimal product placement and appropriate inventory levels.
• Conduct regular market research to stay updated on industry trends competitor activity and customer needs.
• Effectively communicate the value proposition of company brands and products to customers acting as a brand advocate.
• Plan execute and monitor promotional activities merchandising strategies and instore displays to maximize sales impact.
• Prepare accurate and timely sales reports analyse performance metrics and identify areas for improvement.
• Manage customer credit effectively and ensure timely collection of payments.
• Build strong relationships with key stakeholders across different departments within the company.
• Ensure adherence to all company policies procedures and relevant industry regulations.
• Key Results Areas (KRAs):
• Sales Growth: Achieve and exceed assigned sales targets for volume and value across all product categories.
• Customer Acquisition & Retention: Develop and maintain strong relationships with existing customers while actively prospecting and acquiring new accounts.
• Distribution Management: Effectively manage distributors and retailers to ensure optimal product placement inventory levels and timely deliveries.
• Market Knowledge & Insights: Stay informed about market trends competitor activity and customer needs to develop and implement strategic sales plans.
• Brand Advocacy: Champion the company brand and products effectively communicating their value proposition to customers.
• Trade Promotion Execution: Ensure successful execution of promotional activities merchandising strategies and instore displays to drive sales.
• Sales Reporting & Analysis: Regularly prepare accurate sales reports analyse performance metrics and identify opportunities for improvement.
• Collection Management: Manage customer credit effectively and ensure timely collection of payments.
• Relationship Building: Build strong relationships with key stakeholders across different departments within the company.
• Compliance & Regulations: Ensure adherence to all company policies procedures and relevant industry regulations.
• Key Performance Indicators (KPIs):
• Sales Target Achievement: Percentage of assigned sales targets achieved (volume & value).
• New Customer Acquisition: Number of new customer accounts acquired.
• Customer Retention Rate: Percentage of existing customer base retained.
• Distributor & Retailer Performance: Inventory turnover rate order fulfilment accuracy product visibility in stores.
• Market Share Growth: Growth in market share within the assigned territory.
• Sales Conversion Rate: Percentage of leads converted into sales.
• Sales Pipeline Management: Value and volume of the sales pipeline.
• Collection Efficiency: Percentage of ontime payments collected.
• Sales Reporting Accuracy & Timeliness: Timely submission of accurate sales reports.
• Customer Satisfaction Score: Customer satisfaction ratings based on feedback surveys.
• Qualifications:
• Education:
• Bachelor s degree in business administration Marketing or a related field (preferred).
• Experience:
• 4 years of experience in FMCG sales (highly desirable).
• Proven track record of exceeding sales targets.
• Skills & Knowledge:
• Excellent communication interpersonal and negotiation skills.
• Strong analytical and problemsolving abilities.
• Ability to build and maintain strong relationships with customers.
• Proficiency in Microsoft Office Suite (Word Excel PowerPoint).
• Indepth knowledge of FMCG industry trends and best practices.
• Excellent time management and organizational skills.
• Additional Desirable Skills:
• Experience in working with distributors and retailers.
• Experience in brand promotion and merchandising.
• Desired Certifications:
• FMCG Sales Certification (a plus).

customer credit,powerpoint,analyse performance metrics,compliance & regulations,market knowledge,fmcg sales certification,distribution management,word,sales reporting & analysis,company policies, procedures,excel,performance indicators,collection management,market research,relationship building,sales,microsoft office suite,trade promotion execution,industry regulations