Technical Account Director

Collinson Group is a global leader in driving loyalty and engagement for many of the worlds largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide marketleading experience in delivering products and services across four core capabilities: Loyalty Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years experience with 28 global locations servicing over 800 clients in 170 countries employing 1800 people.

We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.

Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition the success of our business is delivered through the diverse and talented team of over 1800 colleagues globally.

Purpose of the job

We are seeking a dynamic and experienced Account Director proficient in Salesforce to join our team. As an Account Director you will play a pivotal role in nurturing and expanding our client relationships leading a team of account managers and driving the growth of our loyalty agency. You will collaborate closely with clients to understand their unique needs develop strategies and oversee the execution of loyalty marketing campaigns using marketing automation and communications.

Key Responsibilities

Client Relationship Management:
Build and maintain strong relationships with key clients serving as their primary point of contact. Understand client objectives challenges and goals to develop tailored loyalty & communication strategies that leverage SFMC SFLM and SF CRM.

Strategic Planning:
Collaborate with clients to develop comprehensive loyalty strategies that align with their business objectives utilising SFMC SFLM and SF CRM. Create and present strategic proposals and plans that incorporate these Salesforce solutions and personalised communications.

Campaign Execution:
Oversee the execution of marketing automation and communication campaigns using SFMC SFLM SF CRM ensuring they are delivered on time on budget and meet client expectations. Work closely with crossfunctional teams to achieve campaign success with a focus on personalised messaging within the Salesforce ecosystem.

Data Analysis:
Utilise data analytics within SFMC SFLM and SF CRM to measure campaign performance and provide insights for optimising loyalty programs. Identify areas for improvement and implement strategies to enhance results including personalised communication & loyalty strategies within Salesforce.

Budget Management:
Manage client budgets effectively ensuring efficient allocation of resources within the Salesforce ecosystem to maximize ROI especially in the area of personalised communications.

New Business Development:
Identify opportunities for upselling and expanding services with existing clients within the Salesforce ecosystem. Actively seek new business opportunities and contribute to business growth with an emphasis on personalised communication and loyalty solutions leveraging SFMC SFLM and SF CRM.

Reporting and Presentation:
Prepare and deliver regular reports and presentations to clients showcasing campaign performance insights and recommendations for improvement including the impact of personalised communications.

Seamless CrossFunctional Coordination:
Together we orchestrate a seamless coordination with crossfunctional teams including Business Solutions Professional Services Sales Salesforce experts and Travel Experiences specialists. By working closely with these teams we ensure that loyalty programs are not only meticulously designed but also flawlessly executed and optimised within the Salesforce & Collinson ecosystem.

Knowledge skills and experience required

• Proven experience in account management and leadership roles within the loyalty marketing marketing automation or communications industry with expertise in Salesforce Marketing Cloud (SFMC) Salesforce Loyalty Management (SFLM) and Salesforce Customer Relationship Management (SF CRM).
• Strong understanding of SFMC SFLM SF CRM marketing automation tools and technologies.
• Excellent communication presentation and negotiation skills with expertise in crafting personalized communication strategies within the Salesforce ecosystem.
• Datadriven mindset with the ability to analyse and interpret data within SFMC SFLM and SF CRM especially as it relates to personalized communications.
• Ability to build and maintain client relationships within the Salesforce ecosystem.
• Strong leadership and team management skills.
• Resultsoriented with a track record of meeting and exceeding targets.
• Creative problemsolving skills and a strategic mindset.
• Proficiency in Microsoft Office Suite CRM software and Salesforce solutions (SFMC SFLM SF CRM).

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

In your application please feel free to note which pronouns you use (For example she/her/hers he/him/his they/them/theirs etc).

If you need any extra support throughout the interview process then please email us at

We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.