Social Media Marketing Manager

VersaChalk is in search of a skilled and innovative FulltimeSocial Media Marketing Managerto join our marketing team.

1. The Social Media Managers responsibility will encompass managing a team of marketing members focused on the creation content management and execution of our social media strategy across a diverse range of platforms.
2. Theyre in charge of increasing brand recognition driving engagement creating a strong sense of community and ultimately leading to customer conversion.

Key responsibilities:

• Manage a team of experts to execute social media marketing efforts effectively.
• Oversee the social media content creation process and implementation of initiatives or campaigns on social media platforms.
• Develop and execute a comprehensive social media strategy and content roadmap for each social media platform that aligns with our brand identity target audience and business goals.
• Monitor and analyze social media performance adjusting strategies as needed to optimize reach and engagement. Create monthly reports and report to the marketing manager all important data and insights.
• Stay uptodate with social media trends platform updates and industry news to inform strategy.
• Has a large focus on editing videos and different platforms
• Foster a strong online community by engaging with followers help in responding to comments and addressing customer inquiries.
• Report to the Marketing Manager about efforts and results providing actionable insights.
• Engage accounts to identify areas of opportunity with potential and current collaborators and partners
  

Software/Tools:

• Social media management tools (e.g. Later Semrush (Social Media Analytics) VPN tools etc.)
• Data or Asset Management Software (Airtable GSheets Air etc.)
• Marketing automation and outreach tools (CRM platforms lead generation etc.)
• Video and photo editing tools (Canva Photoshop iMovie Adobe Premier etc)
• Analytics tools (e.g. Google Analytics Shopify Analytics)
• AI tools to help with caption/copy (JasperAI ChatGPT)
  

Skill set:

• Wellexperienced in the strategy and delegation side
• Excellent written and verbal communication
• Skilled with visual storytelling art direction and content creation especially with video platforms (Tik Tok and Youtube)
• Deep understanding of social media platforms and best practices
• Analytical mindset with the ability to interpret data and adjust strategies accordingly
• Strong organizational and timemanagement skills
  

Experience:

• Demonstrated success leading and managing a team of 25 individuals
• 47 years of experience in social media management marketing communications or a similar role
• Proven track record of growing and managing social media accounts
• Experience in managing social media advertising campaigns
• Has experience in marketing physical products
  

Do not apply if:

• You are not deeply involved on a daily basis with social media platforms trends and best practices
• You are not available to work fulltime
• Has no experience in marketing physical products
  

Scenario Questions:
1. How would you approach creating a social media content calendar for VersaChalk
2. Describe a successful social media campaign you have managed in the past and explain why it was successful.
3. How would you handle a negative comment or customer complaint on social media
3. In your judgement which social media platforms are the most important to focus on Explain why particularly as it relates to VersaChalk products.

Our core values:
At South Street Designs we believe in creating an environment where everyone can be their authentic selves and contribute their unique perspective to the team. We strive to ensure our company culture is grounded in positive values like trust and respect collaboration resilience and innovation. This commitment enables us to build an atmosphere where inclusion and growth are at the forefront. Our goal is to empower each individual to reach their fullest potential while being supported by the team.


Why people love working at South Street Designs:

• 100% Work from Home
• Great compensation & benefits package
• Quarterly reimbursements for internet and technology/office setup upgrade
• Annual Cost of Living Adjustment based on inflation rate
• Free virtual psychotherapy sessions with MAGIS Creative Spaces
• Holiday Wind Down
• Medicard HMO with 100k DDL once regularized
• 20 PTOs per year once regularized (accrued PTOs during probation)

We know our success depends on the people who join us. Thats why we have a meticulous screening process so we can hire topnotch talent.Please provide a link to your portfolio showcasing your previous social media work and content creation.Join us by applying directly at . Submissions elsewhere are ignored.