Social Media Manager

• Design and oversee all aspects of social media initiatives including collaborating with graphic designers to create creatives and producing post copies.
  
• Post all articles/creatives/videos across all social media handles and YouTube channel.
  
• Plan and execute promotional boosts across social media handles.
  
• Identify the latest industry trends and help create new IPs.
  
• Create SEO and SEM strategies to increase brand engagement and grow the brands online presence organically and through paid campaigns.
  
• Analyze and generate accurate reports on marketing campaign performance in terms of KPIs.
  
• Compile weekly and monthly social media analytics reports including reach impressions engagement and views (for videos).
  
• Evaluate important metrics that affect website traffic service quotas and target audience.
  
• Work with team members to brainstorm new and innovative growth strategies.
  
• Oversee and manage all corporate campaigns such as contests giveaways and other digital projects.
  
• Take active steps to enhance traction and visibility of all existing social media accounts on Facebook Instagram Twitter YouTube and LinkedIn etc.
  

Requirements

• Total work experience of 3 years as a Social Media Expert Campaign Manager or similar roles.
  
• Experience
  
• working collaboratively with multiple teams and Subject Matter Experts (SMEs).
  
• Excellent verbal and written communication skills and good interpersonal skills to build relationships.
  
• Experienced in market research data scraping and indepth knowledge of key areas like keyword research topic research competitor analysis and niche research.
  
• Adept at extracting and analyzing analytical data.
  

Additional Requirements:

• Handson experience with Content Management Systems (e.g. WordPress)
  
• Experience in social media copywriting blog marketing and SEO best practices.
  
• Software Knowledge: WordPress: Elementor Yoast SEO etc. Engagement & Analytics: Google Analytics Google Search Console Google Ads etc.