Social Media Manager

Social Media Manager

About the Job:

We are seeking a highly skilled and creative Social Media Website and Public Relations Manager to join our dynamic team. The ideal candidate will possess a deep understanding of social media platforms website management and public relations with a knack for storytelling and promoting events promotions and sales.

Responsibilities:

Develop and Implement Social Media Strategy:

• Devise and execute a comprehensive social media strategy aligned with clients marketing objectives and brand identity.
• Identify target audience segments and tailor content accordingly to drive engagement and conversion.
• Requires compliance with complicated laws at the municipal state and federal law

Content Creation and Curation:

• Generate compelling and visually appealing content including graphics photos videos and written copy that showcases our products brand story and distillery culture.
• Curate usergenerated content and collaborate with influencers to expand reach and credibility.

Community Management:

• Foster meaningful interactions with our online community by responding to comments messages and inquiries promptly and professionally.
• Monitor social media channels for trends conversations and opportunities for engagement or crisis management.

Campaign Management:

• Plan and execute social media campaigns and promotions to drive sales brand awareness and customer loyalty.
• Monitor campaign performance using analytics tools and adjust strategies as needed to optimize results.

Social Listening and Insights:

• Utilize social listening tools to gather insights into consumer behavior sentiment and preferences.
• Analyze data and metrics to track the effectiveness of social media efforts and provide regular reports to management.

Website Creation and Management:

• Build and maintain the company website using an approved HTML editor ensuring functionality responsiveness and user experience optimization.
• Update website content including product information news and events to reflect the latest offerings and promotions.
• Collaborate with web developers and designers to implement new features enhancements and integrations as needed.

Public Relations and Press Releases:

• Write compelling press releases to support upcoming events promotions and sales initiatives including tours tastings and retail sales items.
• Cultivate relationships with media outlets bloggers and influencers to secure coverage and partnerships that amplify our brand presence.

Collaboration and Crossfunctional Support:

• Collaborate with marketing sales and product development teams to align social media website and public relations initiatives with broader business objectives.
• Support product launches events and initiatives with strategic social media coverage website updates press releases and promotion.

Qualifications:

• Bachelors degree in Marketing Communications Public Relations Web Development or related field.
• Proven experience as a social media manager or similar role preferably in the food and beverage industry.
• Proficiency in HTML and website creation using approved HTML editors.
• Deep understanding of social media platforms algorithms and best practices.
• Strong writing skills with the ability to craft compelling press releases and promotional content.
• Proficiency in content creation and graphic design tools such as Adobe Creative Suite.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication interpersonal and organizational skills.
• Creative thinker with a passion for storytelling and brand building.
• Ability to thrive in a fastpaced entrepreneurial environment and manage multiple priorities effectively.
• Requires maintaining Utah Alcohol Server Training (OnPremise) certification annually.
• Requires maintaining Background Check Annually with UDABC and South Salt Lake.
• Requires maintaining a work permit with South Salt Lake annually.
• Must be 21 years of age.